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BD (Becton, Dickinson and Company) Senior Global Marketing Manager, Acute Care UCC in Covington, Georgia

Job Description Summary

This is a great opportunity to be the Marketing leader for the largest portfolio in one of the fastest growing and largest Platforms at BD. With significant innovation, geographical expansion, and operational improvement goals, this role will require someone who is a strong leader, fast learner, and is agile with a growth mindset.

The Senior Global Marketing Manager on the Acute Care Platform is responsible for the strategic direction, general management, and financial performance of the drainage product portfolios. This individual will be a leader on the Platform, working closely with the Region Marketers and Functional Leaders to develop and execute commercial strategies to achieve business unit objectives. In addition, this individual will lead strategic initiatives to support the long-term growth of the Platform, including but not limited to new solution and value proposition development, market shaping, omnichannel marketing campaigns, and evidence generation. The Senior Global Marketing Manager reports to the Worldwide Marketing Director, Acute Urology and has three direct reports.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Responsibilities:

  • Be the team leader, with three direct reports, and own the general management for the drainage product portfolios, responsible for global commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution as needed.

  • Develop and execute bold commercial strategies to achieve business unit objectives worldwide. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, leading omnichannel marketing campaigns, managing product lifecycles, conducting competitive assessments, developing pricing strategies and guidelines, etc.

  • Design and lead omnichannel marketing campaigns to drive commercial growth by developing differentiated value propositions that address customers unmet needs through evidence generation and dissemination.

  • Investigate new solution opportunities and make business cases that clearly quantify the commercial potential, including market potential, customer requirements, competitive assessment, pricing, and costs.

  • Drive business line growth by leading commercial strategies outside product line responsibilities across business groups and units, linked directly to the long-term growth objectives for the business.

  • Effectively partner and collaborate with regional marketing and cross-functional leaders, including R&D, Medical Affairs, HEOR and Operations to ensure the development and execution of comprehensive marketing and product strategy.

  • Develop and deliver annual global marketing and strategic plans, guiding regional marketing teams in the development of their plans.

  • Develop and manage external relationships with vendors as needed to achieve business objectives, being the point of contact for any interactions, including status updates, scope of work management, tracking timelines, ensuring deadline, etc.

  • Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Experience and Education:

  • BS/BA in business or science. MBA is strongly desired.

  • 5-8+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field with a consistent track-record of high performance and results.

  • Experience managing and leading teams and working cross-functionally and globally is preferred.

Knowledge, Skills, Abilities:

  • Strategic thinker with demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.

  • Creative out-of-the-box mindset, is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. Demonstrated ability to redirect a commercial strategy or deliver a “turnaround” in business performance is strongly desired.

  • Sound decision making capabilities and the ability to make decisions in uncertain or risky situations, even in the absence of consensus, when necessary.

  • Excellent interpersonal skills with the ability to develop strong relationships with internal and external stakeholders.

  • Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.

  • Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

  • Excellent presentation and communication skills for a wide variety of audiences.

  • Managerial courage to speak up when important information or questions must be raised and takes action when issues must be addressed.

  • Flexibility to travel globally to regions and customer sites at least 25% of the time.

For many roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, weekly testing for COVID-19 may be available instead of vaccination. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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