BD (Becton, Dickinson and Company) Sr. Marketing Manager, Global Home Care in Covington, Georgia

Job Description Summary

Job Description

The Sr. Marketing Manager (Sr. MM) is responsible for both the strategic and tactical implementation of marketing programs for the Home Care business at Bard Medical. This individual clearly communicates the direction of the business and guides its future development. This manager is responsible for current and future year sales and profit. The Sr. MM demonstrates leadership within the Home Care Marketing Department, will either manage or mentor APM and PMs, takes an active role in day-to-day operations, and a lead role in the product development activity for his/her business segment responsibility.


  • Develop and drive the execution of the strategy for product or business segment of responsibility

  • Analyze sales results, study environment and perform appropriate research to understand product segment potential and profitability

  • Propose and execute on line extensions and new products to better serve segment needs and optimize sales potential

  • Develop and drive the execution of the marketing plan for the products of responsibility or business segment

  • Monitor competitive activity and develop competitive rebuttals

  • Develop and adjust forecast at the code level

  • Develop and execute Market research plans for Business Development, NPD and line extensions

  • Represent Home Care Marketing in the development of new product development plans and project execution

  • Develop strong relationships with KOL’s in segment

  • Propose and perform appropriate market research to understand customer needs and trends in the market

  • Propose and execute on communication plan, direct marketing activities, lobbying for the segment

  • Interfaces effectively with multi-disciplines, such as Liberator Medical, R&D, Customer Service, Customer Care, Sales, Medical Services& Support, Quality, Operations and Regulatory

  • Assessment and reporting on competitive activity in the marketplace

  • Direct interaction with customer base, including internal Sales team, Health care professionals, Channel partners, DME’s and end users/consumers

  • Proactively identify and execute on sales support needs

  • Define, develop and execute pricing proposals/strategies for product lines to optimize sales results and profitability


  • BA minimum; MBA preferred

  • 5 years business experience in marketing, preferably in the healthcare field

  • Experience with product management and developing marketing plans

  • Experience in developing and launching new products and/or programs

  • Experience analyzing business opportunities and developing strategies

  • Analytical/Strategic thinking ability and mental agility

  • Demonstrated ability to effectively present information and respond to questions from groups of managers, sales representatives, clients, customers, and the Sr. Management team

  • Strong attention to detail

  • Strong listening and assessment skills

  • Strong questioning and problem-solving skills

  • Decisive, flexible, quick-thinking

  • High level of curiosity and desire for new learning

  • Unquestionable integrity and honesty

  • Organized and thorough

  • Proven ability to write and execute a marketing plan

  • Excellent listening and problem solving skills

  • Strong interpersonal communication skills

  • Proficient in the use of a personal computer with intermediate level of keyboarding skills

  • Proficient in use of Microsoft Word, PowerPoint and Excel

  • Influencing skills

  • Presentation skills and selling ability

  • Demonstrated ability to build relationships with internal and external customers

  • Attention to details

  • Demonstrated ability to handle complexity and manage several tasks at one time

  • Proven ability to manage and develop direct reports

  • Ability to travel

Primary Work LocationUSA GA - Covington BMD

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status