BD (Becton, Dickinson and Company) Marketing Director Peripheral Intervention in Crawley, United Kingdom
Job Description Summary
The position of Marketing Director for BD Interventional’s Peripheral Intervention division. This position reports to the VP Marketing & Business Development EMEA. The job can be based from any of BD European offices and travel time of approximately 60% can be expected.
The main objective of this position is to develop and implement the marketing strategies that will enable the Peripheral Intervention business to exceed its sales goals.
Translate strategies into goals into commercialization tactics. Develop, lead and execute marketing plans required to continue to build and expand the product portfolio.
Develop and drive the implementation plans required to support product and program launches and achieve desired NPL results (using GPL processes and tools). Direction provided has a direct impact on the achievement of the cluster/in-country revenue results.
Define the product mix, place and pricing strategy. Drive consistency in messaging
Develop and implement innovative promotional material/sales tools, demand generation and integrative marketing campaigns that support and communicate the value proposition specific market segment.
Responsible for post NPL reviews to understand what worked, what didn’t and how things can be improved.
Ensure all downstream marketing materials adhere to corporate compliance regulations
Work in direct collaboration with Upstream Marketing, Business Development and Sales to develop and implement a strong commercialization strategy around the product portfolio.
Champions communications and activities around competitive intelligence and promotion of understanding of competitive tactics.
Foster and develop positive relationships and links with key opinion leaders (KOLs)
Coordination of all aspects of relevant annual congresses and master classes
Manage the team to effectively drive the strategies and provide product training in-country support
Pricing maintenance and management, implementing the guidance from upstream marketing by working with the relevant sales leaders, key account managers and tender team to implement and monitor the pricing strategy.
Ensure alignment across key stakeholders, including division, General/Country Managers and field sales force
Successful sales and/or marketing background in the medical device industry
Evidence of ability to develop strong technical knowledge of PT products, and related procedural techniques
Strong working knowledge of at least one EMEA geography healthcare market, including competitor activity and broad trends
Excellent interpersonal skills to effectively manage all levels of interaction with internal and external customers
Flexibility to travel extensively in EMEA
Committed to deliver results within the given timelines
Able to make professional presentations with skill and confidence
Fluent in English
Strong language skills, ideally fluent in at least one European language other than English
A university diploma or degree-level qualification in business or marketing
(e.g. CIM, MBA)
Knowledge of sales techniques including SPIN and Strategic Selling
Confidence using Microsoft Windows applications, including Word, Outlook and PowerPoint
Primary Work Location
FRA Le Pont-de-Claix Cedex
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.