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Job Information

BD (Becton, Dickinson and Company) Global Marketing Manager – Lab Automation in Drachten, Netherlands

Job Description Summary

BD Kiestra offers a modular collection of instruments and software that can be utilized by clinical laboratories to solve workflow problems and create clinical and economic efficiency. The Global Marketing Manager – Lab Automation Customer Delivery is responsible and accountable for developing a refined understanding of BD Kiestra enabled workflows along with an approach to better serving customer’s workflow needs. The associate will work closely with global and regional teams to develop a consistent and workable method for workflow analysis, LIS interface planning, cross-business line solution configuration, and the change management process for implement new solutions based on BD Kiestra and Synapsys.

Job Description


  • Generate a detailed and accurate understanding of BD Kiestra customer workflows and the problems with workflows that our customers need solved through the implementation of Kiestra and Synapsys based solutions

  • Work with regional and functional partners to create a consistent global approach to analyzing customer workflows and rollout this approach to regions and other partners

  • Partner with health care consultants, Lab Automation Application Specialists, and other associates to enable strong implementation of the Customer Engagement Model

  • Ensure that appropriate training on workflow analysis is conducted at all levels, functions, and regions

  • Drive implementation of global strategy, marketing plans and commercialization throughout all regions in full cooperation with regional teams to ensure alignment and track implementation and roll out of plans

  • Develop / ensure / maintain a clear understanding of current market trends, evolution and resulting customer needs for Lab Automation

  • Collaborate with regions to develop a comprehensive set of marketing and sales tools and materials to enable successful implementation of strategies for the Lab Automation platform

  • Proactively develop and execute competitive strategies based on competitive intelligence and appropriate market research / analysis

  • Provide real time support to regional marketing and sales teams, whilst acting as an interface and coordinating with global upstream marketing colleagues

  • Ensure full alignment of all marketing programs and initiatives with Solution, Customer Experience and Customer Engagement Models

  • Support regions in driving workflow-oriented post launch studies and trials to result in publications supporting key value messaging

  • Ensure active participation and cooperation with full global marketing team to share knowledge and experience, and drive combined business success

  • Ensure active participation and cooperation with other functions of BD IDS including R&D, Clinical and Scientific affairs, Customer Support and other functions to provide input into long term planning and strategy


  • BA/BS in a Life Sciences field (Biology, Chemistry, Engineering, etc) or business degree with life sciences acumen

  • Minimum 2 years’ experience sales / marketing in a diagnostic / medical device / life science environment including work in a clinical microbiology lab

  • Sophisticated understanding of microbiology workflows and an ability to work with customers and regional partners to design and implement optimized workflows

  • Strategic agility and conceptual flexibility combined with an action orientated ability to drive results

  • Excellent communication and presentation skills to convey complex messages in a credible, understandable manner

  • Excellent interpersonal skills to develop strong relationships internally and externally enabling ability to influence without authority

  • Creative thinker who is intellectually curious, stays current on new trends and is prepared to take considered, calculated risks

  • Leadership presence with ability to utilize organizational channels, experience and influencing skills to achieve desired outcomes in a complex matrix environment

  • Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities combined with ability to work on multiple tasks with multiple people whilst effectively prioritizing workload

  • Global mindset and cultural sensitivity

  • Flexibility to travel globally to regions and customer sites on a regular basis

Primary Work Location

NLD Drachten - Marconilaan

Additional Locations

USA MD - Sparks - 7 Loveton Circle

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email