BD (Becton, Dickinson and Company) Regional Marketing Manager / Platform Leader in Dubai, United Arab Emirates

Job Description Summary

You’ve got that potent mix of Coaching and Leadership skills with a real track record in Healthcare Marketing Management. Bring it to Becton Dickinson, a global leader in Medical Technology.

As Regional Marketing Manager / Platform Leader reporting to our Regional Business Director – Pre-Analytical Systems Life Sciences EMA, you will be accountable for the development of regional business strategy and achievement of objectives through effective implementation. You will also be involved in decisions or recommendations impacting sales and/or expense budget performance and are reviewed at a region and/or business unit level. Additionally, you will actively participate in and often leads key projects/initiatives as well as be responsible for managing the Containment Platform, associated budgets such as expense budget or product line sales forecast.

Job Description

Key responsibility will also include Assisting or leading in carrying out functional, product line plans within a region as well as demonstrate influence within a work area/ team/ function. Other key inputs include:

  • Formulates and drives Regional Business Strategies to achieve Worldwide Business objectives as well as operational objectives of the Region.

  • Manages Regional product portfolio and platform, prioritizes/ quantifies opportunities for current and planned product portfolio initiatives; manages regional channel/market/selling strategies.

  • Collaborates with Country Business management: continually optimizes marketing and sales resource allocation and capabilities across various countries and regional business organization; establishes product pricing policies to achieve country strategic and financial objectives.

  • Establishes relationships and collaborates with key opinion leaders and organizations like patient associations, health care worker’s associations to drive appropriate changes in clinical policy and practice standards.

  • Development and leadership of Country Product Managers in conjunction with Country Business Managers.

  • Participates as member of the Worldwide marketing team: devises and implements strategies identified as key to managing the business; manages pricing within pricing corridors established by Worldwide Business team; provides input to R&D as well as Manufacturing strategies at global and regional level. Manages the Voice of the Customer input to the Worldwide business and Region. Understanding of product range and product features, benefits and applications how they are used. Understanding of market mechanism, competition, market-players and customer needs. Ability to understand and anticipate future market trends and directions.

Educated to a University Degree in Health Sciences and /or Business Management; MBA and / or Professional Marketing qualification (preferred), you will have a minimum 10 years’ experience in a similar function in healthcare/ life sciences Company with exposure to emerging markets. You will also be a strategic thinker with demonstrated ability to help formulate and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results. In addition to excellent all-round communication and influencing skills at all levels, you’ll also bring:

  • Strategic thinker with demonstrated ability to help formulate and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results.

  • Track record of achievement in delivering projects and influencing business outcomes

  • Solid business acumen and knowledge of clinical and/or laboratory market environment.

  • Ability to travel extensively – approximately 40%.

If you’re passionate about healthcare and we’ve just described your career aspirations, then please click on the APPLY button.

Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: http://bd.tal3nt.community/ ​

Primary Work Location

ARE Dubai - Middle East

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.