BD (Becton, Dickinson and Company) Digital Marketing Specialist in Erembodegem, Belgium
Job Description Summary
Are you passionate about digital marketing? Are you strategic and customer-focused? Are you a creative mastermind?
We are looking for a Digital Marketing Specialist!
The Digital Marketing Specialist is part of the BDX Strategic Team and will be responsible for the co-development and implementation of a Digital Marketing infrastructure and Communication Plan. You have a multifaceted role, combining your technical expertise in digital media and the ability to build content and execute, alongside an appreciation of marketing and metrics to increase BD’s digital presence and improve Brand Experience.
Your tasks & responsibilities:
In this role, you will develop social media initiatives and content and audit and review BD and competitor brand social media channels and content and make recommendations for the future.
You are the digital point of contact for EU Marketing and will work alongside the Benelux Marketing team and other key partners to plan, review, and update the coordinated marketing calendar.
You aid in the creation of email campaigns, providing context and guidance to the marketing teams on standard methodologies. Together we build, edit and publish website content within Ingeniux (BD’s content management system).
In addition, you supervise and report the performance of the Benelux website and devise strategies to increase relevant traffic. You ensure brand consistency on all digital communication media and you further develop an online presence by attracting relevant internet followers through LinkedIn, Twitter, and other relevant social media channels through creating and publishing social media posts and campaigns using SEO, SEM, and PPC strategies.
As Digital Marketing specialist you support the delivery of internal communications through the intranet site, emails, and other communications tools and provide ad hoc support and contribution to specific campaigns, events, and teams as required.
Excellent written communication skills, in Dutch and English
Basic knowledge of Adobe InDesign and Photoshop and experience with social media networks (Twitter, Facebook, Instagram, Snapchat, and LinkedIn)
Proven experience developing and measuring digital consumer media plans as well as using marketing automation programs (ex Marketo) and SalesForce
Experience in digital paid media planning, optimization, and omnichannel campaign execution
Knowledge of account-based marketing strategies, ideally B2B, and experience using content management systems and HTML (helpful)
Proficient using Microsoft Office (Excel, PowerPoint, Word) and experience with web analytic tools (Google)
Bachelor's degree and 3- 5+ years of proven experience in digital marketing/digital campaigns
What can you expect from us?
A varied function with international contacts within a company with a meaningful social contribution.
An informal working atmosphere, dynamic corporate culture, and an environment that lets you grow and develop.
We offer an attractive remuneration package
Interested? Apply now!!
To ensure the safety of our associates, BD supports remote work where possible. This position is based in the listed location but is temporarily remote-based due to Covid-19. We are continuing to monitor the situation and follow local governmental guidance to advise when is the right time and safe for our associates to return to their BD work location.
Primary Work Location
BEL Erembodegem - Dorp 86
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.