BD (Becton, Dickinson and Company) Marketing Manager Medication Management Solutions in Erembodegem, Belgium
Job Description Summary
An exciting opportunity to lead the growth of Becton Dickinson’s Medication Management Solutions business in the Benelux region
The Difference of One
Are you ready to make a difference in this world? Do you want to be part of a team that develops ground-breaking medical and biotechnology services and devices? One person can make a singular difference in saving and improving lives. At BD, we are looking for amazing, passionate and dedicated people like you.
Our purpose is to advance the world of health. As part of our team, you will be on the forefront of creating and developing specialized devices, software solutions and systems to help others.
You are the one who can make the difference. Join us and be a crucial part of advancing the world of health.
We are currently recruiting for an experienced Marketing Manager to strengthen our Medication Management Solutions (MMS) team and drive the growth of this business in the Benelux region.
As Marketing Manager, you will be responsible for leading the development and execution of the strategy to drive the business in the Benelux region, working closely together with the Country Business Leader and the EU Marketing Organization. You will lead the development and implementation of marketing tactics to achieve the sales and gross profit budgets, will work closely together with the Clinical Specialists on all product-technical related activities and will assist with budgeting and forecasting. You will ensure successful execution of innovative and customer centric marketing strategies which deliver tangible differentiation and value creation for the total BD MMS portfolio in the Benelux market. You will report to the Country Business Leader MMS and have a Marketing Assistant reporting directly to you.
Dedicate time and interaction with KOL’s, external parties (key stakeholders shaping the healthcare market) to sense the market
Identify macro trends
Analyze and develop insights
Identify need for market research
Communicate with EU Marketing Team (Central Team) to share trends, competition behaviors, changes in environment, feedback from the field, learning from campaigns, as well as customer needs and insights
Map business opportunities
Develop scenarios to identify and validate opportunities
Create and develop KOL network to relay BD’s value proposition
Develop relationship / sponsoring with partners (analyzer companies, associations…) to grow the business
Develop strategy with Business Leader to influence macro trends
Interact with European Strategic Marketing (Central Team) to validate local strategy, and influence the European strategy
Play an active role in all BD cross Business marketing activities to bring total BD solutions to the market
Go to Market – Marketing Collaterals
Define and analyze buying processes, segmentation and targeting
Define offer development (competitive analysis and profiling, product/solution benefit analysis, solution positioning)
Create tactics (sponsorships, user days…) with a critical view on return on investment
Accountable for the development and the execution of Benelux marketing plan
Share and exchange best practices with EU Marketing Team
Own the launch of new products lines
Define and create metrics to measure success and return on investment of local campaigns
Contribute to financial budgeting, forecasting in close collaboration with local management and other local functions
Be a key member of Benelux marketing team (MMT) composed of colleagues of other businesses, support the various Customer Centricity initiatives, engage in budget and strategic review as well as sales tactics
With a Master’s degree preferably in marketing, business or related fields, you have a minimum of five years of experience in marketing for the healthcare industry. You have a proven track record in building business cases, strategic plan and business review. You are marketing minded with strong creative skills and strategic agility. You are action oriented with a drive for results and a strong customer focus. You possess strong project management skills and you are fluent in Dutch, French and English.
If this describes you and your career aspirations, then please click on the APPLY button.
Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: http://bd.tal3nt.community/
Primary Work Location
BEL Erembodegem - Dorp 86
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.