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BD (Becton, Dickinson and Company) Marketing Manager Medication Management Solutions in Erembodegem, Belgium

Job Description Summary

An exciting opportunity to lead the growth of Becton Dickinson’s Medication Management Solutions business in the Benelux region

The Difference of One

Are you ready to make a difference in this world? Do you want to be part of a team that develops ground-breaking medical and biotechnology services and devices? One person can make a singular difference in saving and improving lives. At BD, we are looking for amazing, passionate and dedicated people like you.

Our purpose is to advance the world of health. As part of our team, you will be on the forefront of creating and developing specialized devices, software solutions and systems to help others.

You are the one who can make the difference. Join us and be a crucial part of advancing the world of health.

We are currently recruiting for an experienced Marketing Manager to strengthen our Medication Management Solutions (MMS) team and drive the growth of this business in the Benelux region.

As Marketing Manager, you will be responsible for leading the development and execution of the strategy to drive the business in the Benelux region, working closely together with the Country Business Leader and the EU Marketing Organization. You will lead the development and implementation of marketing tactics to achieve the sales and gross profit budgets, will work closely together with the Clinical Specialists on all product-technical related activities and will assist with budgeting and forecasting. You will ensure successful execution of innovative and customer centric marketing strategies which deliver tangible differentiation and value creation for the total BD MMS portfolio in the Benelux market. You will report to the Country Business Leader MMS and have a Marketing Assistant reporting directly to you.

Job Description

Responsibilities :

Market Sensing

  • Dedicate time and interaction with KOL’s, external parties (key stakeholders shaping the healthcare market) to sense the market

  • Identify macro trends

  • Analyze and develop insights

  • Identify need for market research

  • Communicate with EU Marketing Team (Central Team) to share trends, competition behaviors, changes in environment, feedback from the field, learning from campaigns, as well as customer needs and insights

Business Development

  • Map business opportunities

  • Develop scenarios to identify and validate opportunities

  • Create and develop KOL network to relay BD’s value proposition

  • Develop relationship / sponsoring with partners (analyzer companies, associations…) to grow the business

  • Develop strategy with Business Leader to influence macro trends

  • Interact with European Strategic Marketing (Central Team) to validate local strategy, and influence the European strategy

  • Play an active role in all BD cross Business marketing activities to bring total BD solutions to the market

Go to Market – Marketing Collaterals

  • Define and analyze buying processes, segmentation and targeting

  • Define offer development (competitive analysis and profiling, product/solution benefit analysis, solution positioning)

  • Create tactics (sponsorships, user days…) with a critical view on return on investment

  • Accountable for the development and the execution of Benelux marketing plan

  • Share and exchange best practices with EU Marketing Team

  • Own the launch of new products lines

Marketing Management

  • Define and create metrics to measure success and return on investment of local campaigns

  • Contribute to financial budgeting, forecasting in close collaboration with local management and other local functions

  • Be a key member of Benelux marketing team (MMT) composed of colleagues of other businesses, support the various Customer Centricity initiatives, engage in budget and strategic review as well as sales tactics

Requirements:

With a Master’s degree preferably in marketing, business or related fields, you have a minimum of five years of experience in marketing for the healthcare industry. You have a proven track record in building business cases, strategic plan and business review. You are marketing minded with strong creative skills and strategic agility. You are action oriented with a drive for results and a strong customer focus. You possess strong project management skills and you are fluent in Dutch, French and English.

If this describes you and your career aspirations, then please click on the APPLY button.

Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: http://bd.tal3nt.community/

Primary Work Location

BEL Erembodegem - Dorp 86

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

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