BD (Becton, Dickinson and Company) Marketing Manager MMS in Erembodegem, Belgium

Job Description Summary

The role will support the MMS organization in managing and driving the total MMS story:

  • Drive patient safety through position solutions that reduce medication delivery errors

  • Develop and implement the transmural care offering (from Hospital to Home)

  • Build the total MMS story (connect the infusion and the dispensing automation story and develop 1 overall Value proposition)

Job Description

This person will lead the development and execution of the strategy to drive the business in the Benelux region, working closely together with the CBL and the EU Marketing Organization.

He/she will be responsible for the development and implementation of marketing tactics to achieve the sales and gross profit budgets, will work closely together with the Clinical Specialists on all product-technical related activities and will assist with budgeting and forecasting.

The Marketing Manager will ensure successful execution of innovative and customer centric marketing strategies which deliver tangible differentiation and value creation for the total BD MMS portfolio in the Benelux market.

The Marketing Manager will report to the Country Business Leader MMS and has 1 direct report.

Responsibilities :

Market Sensing

  • Dedicate time and interaction with KOL’s, external parties (key stakeholders shaping the healthcare market) to sense the market

  • Identify macro trends

  • Analyze and develop insights

  • Identify need for market research

  • Communicate with EU Marketing Team (Central Team) to share trends, competition behaviors, changes in environment, feedback from the field, learning from campaigns, as well as customer needs and insights

Business Development

  • Map business opportunities

  • Develop scenarios to identify and validate opportunities

  • Create and develop KOL network to relay BD’s value proposition

  • Develop relationship / sponsoring with partners (analyzer companies, associations…) to grow the business

  • Develop strategy with Business Leader to influence macro trends

  • Interact with European Strategic Marketing (Central Team) to validate local strategy, and influence the European strategy

  • Play an active role in all BD cross Business marketing activities to bring total BD solutions to the market

Go to Market – Marketing Collaterals

  • Define and analyze buying processes, segmentation and targeting

  • Define offer development (competitive analysis and profiling, product/solution benefit analysis, solution positioning)

  • Create tactics (sponsorships, user days,…) with a critical view on return on investment

  • Accountable for the development and the execution of Benelux marketing plan

  • Share and exchange best practices with EU Marketing Team

  • Own the launch of new products lines

Marketing Management

  • Define and create metrics to measure success and return on investment of local campaigns

  • Contribute to financial budgeting, forecasting in close collaboration with local management and other local functions

  • Be a key member of Benelux marketing team (MMT) composed of colleagues of other businesses, support the various Customer Centricity initiatives, engage in budget and strategic review as well as sales tactics

Requirements/Qualifications:

  • Master degree preferably in marketing, business or related fields, or equal by experience

  • A minimum of 5 years’ experience in marketing, preferably in the healthcare industry, including:

  • Proven success in local “customer facing” marketing

  • Experience in building business cases, strategic plan, business review

  • Knowledge of the healthcare market is a plus

  • Marketing minded with strong creative skills and strategic agility

  • Action oriented with a drive for results and a strong customer focus

  • Project management skills

  • Interpersonal skills

  • Fluency in Dutch, French & English

Primary Work Location

BEL Erembodegem - Dorp 86

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.