BD (Becton, Dickinson and Company) Jobs

Job Description Summary

Job Description

Marketing Manager MMS

As Marketing Manager, you will be responsible for leading the development and execution of the strategy to drive the business in the Benelux region, working closely together with the Country Business Leader and the EU Marketing Organization. you will lead the development and implementation of marketing tactics to achieve the sales and gross profit budgets, will work closely together with the Clinical Specialists on all product-technical related activities and will assist with budgeting and forecasting. You will ensure successful execution of innovative and customer centric marketing strategies which deliver tangible differentiation and value creation for the total BD MMS portfolio in the Benelux market. You will report to the Country Business Leader MMS.

Responsibilities :

Market Sensing

• Dedicate time and interaction with customers, KOL’s, external parties and key stakeholders to sense and shape the market

• Identify macro trends on product, customer and industry level

• Analyze and develop insights based on solid customer and product knowledge

• Identify need for market research and work with data and other intelligence providers

• Communicate with EU Marketing Team (Central Team) to share trends, competition behaviors, changes in environment, feedback from the field, learning from campaigns, as well as customer needs and insights

Business Development

• Map business opportunities, develop scenarios to identify and validate opportunities and build successful business cases accordingly

• Create and develop KOL network to relay BD’s value proposition

• Develop relationship / sponsoring with partners (analyzer companies, associations…) to grow the business

• Develop strategy with Country Business Leader to tap into market trends & successfully influence business results

• Interact with European Marketing Team as well as global product platforms to validate local strategy, and influence the European and global strategy

• Play an active role in all BD cross Business marketing activities to bring total BD solutions to the market

Go to Market – Marketing Collaterals

• Define and analyze buying processes, customer journeys, segmentation and targeting to develop relevant market models and optimal go-to-market strategies

• Define a competitive and differentiating brand strategy and solutions offering (competitive analysis and profiling, product/solution benefit analysis, solution positioning, pricing)

• Create innovative marketing tactics and campaign tapping into the opportunities of multichannel communication, growth marketing and digital excellence with a critical view on return on investment

• Accountable for the development and the execution of Benelux marketing plan & budget

• Share and exchange best practices with EU Marketing Team

• Own the launch excellence of new products lines as well as the product lifecycle management of the existing portfolio

Marketing Management

• Define and create metrics to measure success and return on investment of local campaigns and overall marketing efforts

• Contribute to financial budgeting, forecasting in close collaboration with local management and other local functions

• Be a key member of Benelux marketing team (MMT) composed of colleagues of other businesses, support the various Customer Centricity initiatives, engage in budget and strategic review as well as sales tactics

• Liaise with sales teams, clinical specialist, solution managers and other internal stakeholders to optimally define and execute the overall commercial approach

Requirements:

• A minimum of 7 years’ experience in marketing, preferably in the healthcare industry or healthcare IT industry

• Master degree preferably in marketing, business or related fields, or equal by experience

• Fluency in Dutch, French & English, both written and spoken

• Experience with omnichannel selling & marketing and a successful track-record of integrating digital excellence in the overall commercial approach

• Strong business acumen and experience in building business cases, strategic planning and business review

• Experience in marketing complex solutions to technical decision makers by aligning and reinforcing the value of the solution to the customer’s overall business

• Marketing minded with strong creative skills and strategic agility

• Passion and track record for innovation applying a growth mindset and embracing change

• Action oriented with a drive for results and a strong customer focus

• Strong conceptual thinker with high developed analytical skills

• Strong communication and influencing skills

• Highly developed project management skills and able to manage a high degree of complexity with the required sense of urgency

• Knowledge of the healthcare market or healthcare IT industry is a plus

• Evidence based track record in solution selling and cross functional selling is a plus

Primary Work Location

BEL Erembodegem - Dorp 86

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.