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BD (Becton, Dickinson and Company) Sales Force Effectiveness Senior Specialist in Erembodegem, Belgium

Job Description Summary

The SFE Senior Specialist has in-depth expertise of Sales & Supporting processes, applies expertise to improve effectiveness and provide technical guidance. Develops processes and procedures to implement functional strategies.

Job Description

Position Description:

The SFE Senior Specialist has in-depth expertise of Sales & Supporting processes, applies expertise to improve effectiveness and provide technical guidance. Develops processes and procedures to implement functional strategies.

The SFE Senior Specialist engages with the sales and marketing leaders in the business and is responsible for developing and implementing SFE best practices and aligning to BD sales standards, supported by tools, systems and performance metrics for the sales organizations.

The SFE Senior Specialist is responsible for driving the BDx process governance, and in this capacity responsible for the successful implementation of BD Standards, while ensuring agreed business objectives are met.

The SFE Senior Specialist collaborates closely with the Business Marketing and Sales leaders both on European and local level, and with the Sales effectiveness leader.


SFE Process Governance

  • Aligns and translates the European SFE initiatives, primarily Training and Adoption of the BD Way of Selling into plans and actions for the business unit with clarity on expected outcomes, schedules, key milestones and approaches to address the change and communication.

  • Develops processes and procedures to implement functional strategies & plans

  • Actively looks to challenge the norm to drive continuous improvement.

  • Monitors and reports progress, with focus on process Key Performance Indicators (KPI). Develops corrective actions or continuous improvement programs with line managers at all levels of the commercial organization: first-line sales managers, country business leaders, marketing and European functional leaders as applicable

  • Leads and supports key aspects of CRM system implementation, and monitors performance and user adoption.

  • Validates system change requests aligning with the commercial excellence strategies and business objectives prior to IT change request and project prioritization (at BDx level).

CRM Subject Matter Expert

  • Supports the business and country champion team in their ongoing CRM skill development

  • Maintains an expert level knowledge of system functionality, configuration and process design and serves as subject matter expert to the local super users for CRM problem resolution

  • Prepares testing protocols and validates new system functionality and features for system enhancements projects and change requests) and bug fixes

  • Acts as backup for Lead Super Users of other businesses

  • Ensure quality data processes are in place to guarantee accurate qualitative metrics can be used and maintained.

Master Trainer

  • Provides guidance and training on the BD Way of Selling (best practice sales methodologies) to sales managers, and leaders. Conducts in the field coaching of sales managers and sales people.

  • Develops and maintains sales tools and enabling technology system (such as CRM) training material for users, both covering system use and business processes – collaborates with other BU trainers – shared responsibility. Trains and guides [BU] super users/trainers in the usage of the tool.

Collaboration within and across businesses

  • Ensures communication of plan status to key stakeholders, any changes as well as impact of any changes.

  • Works closely with the Data Quality Leaders to support Data Quality improvements

  • Drives continual process improvement by challenging existing processes to drive effectiveness.

Position Requirements

  • Experience in driving change in a sales or marketing or related function with understanding of sales processes and best practices

  • Experience in working in SFDC

  • Experienced at managing projects with multiple work streams and leading people

  • Effective at influencing without authority

  • Effective at establishing efficient processes and plans in order to achieve required outcomes (Process Effectiveness)

  • Experienced in working in diverse multi-country environment

  • Fluency in English and preferably another European language

  • Self-motivated and resourceful, with proven ability to multi-task and operate successfully under tight deadlines and time pressures

  • Enjoys a fast pace, dynamic, challenging and team-oriented work environment


  • Experience in working with SalesForce.Com and implementing CRM technology

  • Degree level education desirable

  • Familiarity with Healthcare market desirable

  • Highly skilled at process management

  • Numerical and analytical skills essential

  • Presentation skills essential – comfortable presenting information to internal customers

  • Microsoft Office packages (Excel, Word, PowerPoint) – Intermediate level Essential

  • Project Management skills

  • Communication skills

Primary Work Location

BEL Erembodegem - Dorp 86

Additional Locations

GBR Winnersh - Eskdale Road

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email