BD (Becton, Dickinson and Company) Senior Ecommerce Business Manager in Eysins, Switzerland
Job Description Summary
Senior Ecommerce Business Manager - BD Biosciences
BD is a global medical technology company focused on improving drug therapies, enhancing the quality and speed of diagnosing infectious diseases, and advancing research and discovery of new drugs and vaccines. BD provides an environment which enables our highly talented workforce to be the best at their professions. We are always seeking people who have a passion and commitment to join our Company on its journey to ‘advancing the world of health’.
We are recruiting for a highly driven Senior Ecommerce Business Manager to join our BD Biosciences (BDB) business unit at the European Headquarter in Eysins, Switzerland.
BD Biosciences are making key investments in eCommerce and are completely revamping bdbiosciences.com to create the next generation state-of- the-art, customer- and science-focused portal.
The leader we are looking for will oversee the launch of the new portal in 2021 and will have the overall responsibility of driving sales, engagement, retention, leads and positive customer behavior for the BDB research and clinical products on our eCommerce platforms. Ultimately, the leader will be responsible for business success of our ecommerce platforms.
The role reports to the Marketing Director BDB for EMEA, and will manage a team in charge of operational aspects of our web shop for life science solutions as well as B2B e-business connections to major customer accounts.
The position collaborates strongly with global marketing, regional product management, regional marketing communications, country marketing, customer service and IT.
Strong customer focus, fact-based decision making and being a team player are keys to success in this role.
Join us and make a difference in the life sciences and healthcare space.
In this role you will:
Drive and own the performance of eCommerce channels in Europe, deliver on growth goals of the webshop as well as B2B punchouts
Launch the globally developed new and enhance web portal with integrated eCommerce functionality in European countries
Ensure alignment of the web and eCommerce product value proposition, program scope, and strategic business objectives keeping the customer needs in mind
Launch campaigns to drive traffic and purchase on eCommerce channels by collaborating with product and marketing communication teams
Evaluate customer responsiveness by gathering data and analytics to make recommendations based on those results. Work with owners of products and marketing content to revise and measure effectiveness with the online users
Set monthly, quarterly, and annual planning process and calendar for website changes / channel improvements
Work closely with global, regional, and country marketing team and marketing communications to expand existing eCommerce capabilities
Work with functional leaders and global and regional marketing resources to ensure the appropriate collaboration and communication occurs at all levels of the organization
Lead, direct, coach, and mentor team members and direct reports to maximize success
We are looking for someone that has:
B.A. or B.Sc. from an accredited university or college
Must have leadership and management experience of a web/eCommerce team, candidates from non-healthcare industries are welcome
Well versed in tracking key KPIs for web/eCommerce and the resulting business performance in regular cadence and made business decision thereupon
A good understanding of web best practices including user experience, SEO, A/B testing, and website performance optimization. A good understanding of HTML & CSS and experience with Google Analytics or a similar analytics tool
Experience working with CMS (content management systems)
Experience with online lead funnels (generation, nurturing, scoring and conversion) using CRM such as Salesforce.com and marketing automation technology such as Marketo
5+ years proven experience managing project types across multiple teams
Excellent communication skills, both verbally and electronically with demonstrated examples of relationship building across a highly matrixed organization
Well-organized, detail oriented, and resourceful
Ability to work under pressure, handle changing priorities and simultaneously handle multiple priorities with limited resources
Team player - good humored, patient, and eager to help out
Faces challenges with tenacity and an open and positive attitude toward problem solving
To ensure the safety of our associates, BD supports remote work where possible. This position is based in the listed location, but is temporarily remote-based due to Covid-19. We are continuing to monitor the situation and follow local governmental guidance to advise when is the right time and safe for our associates to return to their BD work location.
It’s a superb, all-round eCommerce career development role with a world leader in medical devices. So i f this describes you and your aspirations, then please click on the APPLY button.
Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our Talent Pool here: https://emea.jobs.bd.com/#jobs-alerts-wrapper
Primary Work Location
CHE Eysins - Business Park Terre-Bonne
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.