BD (Becton, Dickinson and Company) Product Manager, Pharmacy Automation (m/f/d) (Hybrid) in Frankfurt am Main, Germany
Job Description Summary
As a Product Manager you are the champion of BD´s Pharmacy Solutions for the MMS Hospital Automation Business. You will utilize your market expertise to entrepreneurially create and drive the commercial strategy for our latest pharmacy offerings supporting the EMEA region to achieve their strategic and financial performance targets. Your responsibilities include the management of your overall product portfolio, including the value proposition, pricing management, market launches, (digital) promotional campaigns, HEOR plans and Sales Enablement. In addition, you will partner closely with the Hospital Automation Product Managers and the Platform teams to enable the promotion of our overall Hospital Automation solutions which enable save and efficient practices from pharmacy to the patient’s bedside.
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 70,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
About the role
Main responsibilities will include:
Collaborate with Platforms to identify and implement integrated pharmacy solutions that meet customer expectations and strategic goals
Support the implementation of the EMEA product portfolio strategies including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.
In conjunction with the country marketing teams, develop market specific strategies and tactics for our pharmacy offerings to ensure that BD MMS Dispensing is well positioned for success.
Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor offering) and qualitative data (e.g. customer needs, technologies and applications).
Develop and implement new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.
Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.
Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence.
Develop and maintain a competitive intelligence database for your portfolio.
Identify, evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.
Conduct regular customer visits to develop deep understanding of the key market requirements / customer unmet needs.
Support with the evaluation and priotarization of Interfacing and Integration requirements in different markets and support the engagement with 3rd parties to plan and enable collaborations.
Ensures budgets and schedules meet business requirements
Responsible to identify and understand customer enhancement request and articulate these to the platform team.
Skills and Competencies
Healthcare marketing experience strongly preferred
Understanding of workflows in hospitals / medication management practice preferred
Experience with healthcare automation robotics would be preferred
Ability to translate market complexities and clinical information into marketing strategies and programs
Market development competency with ability to develop and implement clinical and economic value propositions
Strong communications and presentation abilities
Accountability and willingness to make decisions
Self-motivated with a desire for self-development
Strong strategic marketing skills - 5-7 years, including demonstrated success in market development
Strong International or European experience in the healthcare environment
Bachelor's degree in Marketing, Business, Technical Field, or equivalent required
Fluent in English. A further major European language would be an advantage
Prepared to work away from home for up to 40% of the time
Click on apply if this sounds like you!
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.
To learn more about BD visit https://emea.jobs.bd.com/
Primary Work Location
DEU Frankfurt - Walther-von-Cronberg-Platz
BEL Erembodegem - Dorp 86, CHE Eysins - Business Park Terre-Bonne, DEU Kelberg - Rowastrasse, ESP Barcelona, FRA Le Pont-de-Claix Cedex, GBR Winnersh - Eskdale Road, ITA Milano - Via Enrico Cialdini
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.