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BD (Becton, Dickinson and Company) Senior Marketing Communications Specialist (m/f/i) Healthcare in Frankfurt, Germany

Job Description Summary

BD Rowa™ is currently looking to recruit a Senior Marketing Communications Specialist who will be responsible for our UK, Ireland and Nordics markets as well as for Australia/New Zealand. You will be a member of our global marketing communications department and based out of Frankfurt, Germany or remote (Home-Office).

This role includes a travel frequency of approx. 20-30% incl. overnight stays with focus on Northern Europe.

Joining BD Rowa™ will provide the successful candidate an opportunity to work and develop their career within one of the world’s largest, innovative, socially conscious healthcare organisations, whilst developing your marketing skills alongside other people are passionate about Rowa automation solutions and the role it has to play healthcare for today and the future.

BD Rowa stands for innovative and reliable products around pharmaceutical logistics. As a pioneer in the field of automation and digitalization, the company develops and manufactures solutions for pharmacies, hospitals, the pharmaceutical industry and blister centers at its headquarters in Kelberg (Eifel). Worldwide, 800 employees are committed to providing customers with competent and reliable support. BD Rowa is part of the global medical technology company Becton Dickinson (BD) with 65,000 employees in 50 countries worldwide.

Our vision: Together, advancing the world of health.

Job Description

Primary Responsibilities and Duties:

  • Create local communication strategies for each of the regions in alignment with the overall global marketing strategy and local demands

  • Market research and development of key messages for the relevant the target audiences

  • Drive successful omnichannel campaigns in all markets with focus on lead generation

  • Adaption of the global marketing communication materials for the regions and building whenever suitable regional sales supportive materials

  • Management of the regional marketing communications budgets

  • On-going Marketing reporting

Key experience required

We are looking for you, if you are a driven, self-confident and flexible marketing professional with excellent organisational skills and experience of working with diverse international teams. Further qualifications we are looking for include:

  • Fluent proficiency in English (Level C2 or equivalent)

  • Passion and enthusiasm for healthcare and marketing

  • A degree, or graduate level equivalent, in marketing, communication, media management or economics

  • 3+ years’ experience in marketing, marketing communications or public relations

  • Marketing campaign content development

  • Proficient using Microsoft Office (Excel; PowerPoint; Word)

Our offer/ We provide:

  • Cooperation in a dynamic, highly motivated team in a global environment

  • A family working atmosphere in an innovative environment where your opinion counts

  • Attractive compensation and benefits package consisting of a bonus system, company pension plan, employee share program, a contribution to childcare costs for non-school-age children and other social benefits

  • A secure job with long-term prospects and development opportunities, joint career planning along different life phases and a careful balance between work & life are very important to us

A professional challenge in a highly motivated team, a global environment and with long-term perspectives. A familiar working atmosphere in an innovative environment where your opinion matters. Diversity characterizes our corporate culture, and we are convinced that it makes us a stronger team. We value each person as an individual with their abilities and needs. In this sense, we welcome applicants who wish to work part-time, people with severe disabilities and applicants of any gender.

Primary Work Location

DEU Frankfurt - Walther-von-Cronberg-Platz

Additional Locations

DEU Kelberg - Rowastrasse

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email