BD (Becton, Dickinson and Company) Associate Director, Pen Needle Franchise Marketing in Franklin Lakes, New Jersey
Job Description Summary
The Worldwide Associate Director of Marketing on the Pen Needle Franchise is a critical leadership role on the largest global franchise within the Diabetes Care business unit. This leader will be responsible for partnering with the Senior Director, Pen Needle Franchise in delivering upon key strategic and financial objectives for a $750M global business with further growth potential.
This individual will have accountability for managing critical aspects of global brand, product, and life-cycle management with additional responsibilities related to annual strategic marketing plan development, ASR strategy development, portfolio pipeline refinement and oversight over critical innovation projects. This role will also have indirect responsibility for coaching and developing talent within the franchise and business unit.
Helps establish the short-term and long-term direction and strategies for the business, in collaboration with Platform and Regional leadership
Maintains a broad and deep understanding of the diabetes space including, market trends, technology development, current and emerging clinical needs and white space opportunities
Drives the development of strong global and regional/local marketing plans, sound launch plans for new product launches, and helps ensure effective execution at the regional/local level
Leads identification and selection of the most promising business opportunities for the platform.
Partners closely with R&D to accelerate the delivery of sustaining engineering projects while guiding cross-functional teams to effectively progress key GPDS programs
Helps develop and manage the Platform team’s worldwide manufacturing/supply chain needs jointly with Operations and contributes to the long-term health of the franchise’s capacity plans
Effectively partners and collaborates with regional business leaders, R&D, Medical Affairs, Business Development, and other functions to ensure development and execution of the franchise innovation strategy
BS/BA in business, science, marketing, or health care is required.
MBA with concentration in marketing or finance is preferred.
Business experience may include marketing, sales, sales training, business development
Minimum of 8 to 10 years of experience in product and/or market management is required
Track record of delivering upon strategic and financial objectives in roles of increasing responsibility.
Experience in developing and executing regional initiatives across marketing and sales functions
Demonstrated ability to lead cross-functional teams; experience managing direct reports is ideal
Experience in both downstream regional marketing and upstream global marketing roles is ideal.
New product launch experience is mandatory; experience with both global and regional/local launches is preferred
Healthcare industry experience. Medical Device, Diagnostic or Life Science Industry experience is a plus.
Strong P&L and balance sheet experience. Skilled at business and financial analysis
Travel required (25%)
Strategic thinker with strong influencing skills
Highly self-motivated, execution and results-focused leader with the ability to thrive in fast-paced environment and shape the strategic direction of the business
Strong action-orientation with ability to effectively prioritize and multi-task to balance diverse needs of the business
Highly analytical with ability to follow the dynamic changes within the diabetes industry and identify key trends and opportunities for accelerated growth
Strong customer orientation with ability to effectively understand unmet needs by stakeholder to inform a solid fact base and strategic focus of the business
Excellent communication, interpersonal and persuasion skills; the ability to understand and communicate effectively with individuals from a broad range of business and technical disciplines and an ability to influence and inspire these groups to achieve the program objectives
Creative and results-oriented problem solver who demonstrates logical basis for recommendations.
Good understanding of P&L, distribution channels and go-to-market strategies.
Demonstrated ability to have a consistent, positive, motivating influence on the performance of those individuals with whom they work
Primary Work LocationUSA NJ - Franklin Lakes
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.