BD (Becton, Dickinson and Company) Briight Product Manager in Franklin Lakes, New Jersey

Job Description Summary

Job Description


Digital Health is a new business unit within Becton Dickinson charged with building innovative new product lines. The goal of Digital Health is to work alongside highly successful business units and bring software into their portfolios. Digital Health is bringing agile software practices into a leading global medical technology company - pushing the boundaries of the industry, the business and the products. The first product in our digital health portfolio is BD Briight, our diabetes management application. BD Briight will be a global product, with its US roll out slated for 2018. The product is operated by the Digital Health team and brought to market on a regional basis in partnership with Diabetes Care.

This is a global role reporting to the Associate Director, Digital Diabetes as a member of the Digital Health & Diabetes Care Organizations.


BD Briight's product manager is responsible for executing the content and engagement strategy in the consumer facing mobile application. The incumbent will be tasked with directing a cross-functional team of editors, UX researchers, designers, vendors and miscellaneous stakeholders to deliver a best-in-class consumer experience. A deep passion for understanding user needs, soliciting stakeholder feedback and bringing a vision to life is required for success in the role.

  • Identify the strategic needs of people with diabetes; turn needs into a content execution roadmap.

  • Prioritize content roadmap and defend prioritization to DH management team.

  • Own and operate the content development, approval and execution process.

  • Collaborate with design team to determine the best modality for new content and evaluate existing content against a series of quantitative KPIs.

  • Conduct market feedback and research to continually understand the needs of the patient and solicit qualitative and quantitative feedback on app performance.

  • Indirectly manage team of cross-functional stakeholders to ensure timelines are maintained, quality measures are hit and best-in-class experience is delivered.

  • Defend content roadmap in strategic terms and develop methodology to identify where our product feature set stands in addressing needs of PWDs.

Position Requirements:

  • 5 – 7 years of progressive experience in healthcare project execution.

  • Demonstrated excellence in executing against a timeline and managing complex processes.

  • Strategic but creative thinker who understands how to bring a vision to life.

  • Entrepreneurial spirit, fast moving with a get stuff done attitude.

Primary Work LocationUSA NJ - Franklin Lakes

Additional Locations

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status