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BD (Becton, Dickinson and Company) Director, Communication & Reputation Management - Interventional Segment in Franklin Lakes, New Jersey

Job Description Summary

The Director of Communication and Reputation Management – Interventional Segment is responsible for internal and external communication for all high-risk and high-impact matters for the BD Interventional Segment, which is apprised of three business units: Surgical, Peripheral Intervention and Urology & Critical Care. This segment focuses on interventional medical technology in areas such as women’s health, cancer, kidney disease, peripheral vascular disease, incontinence, surgery, hemostats and other interventional areas. The Director is also a key member of the issues management team. The role serves as a collaborative partner to the segment president and all three business units to identify and execute strategic communication initiatives in support of the BD purpose to advance the world of health.

This role will report to the Vice President of Public Relations and partner with senior leaders to develop and execute internal and external communication strategies, plans and materials to complement business objectives; improve customer, patient and consumer awareness and understanding of BD, support the company’s relationships with the media and protect the company’s reputation in crisis situations. With an emphasis on the Interventional segment, the role will align with senior leadership, including business unit presidents and Vice Presidents of Marketing, on how to best amplify and prioritize announcements and key milestones based on the current pulse of the media. In addition, this role will require positioning complex clinical applications and/or advancements within current and future industry trends frequently covered by the media.

This individual also takes an active leadership role on issues management across the company, including recalls, litigation and other sensitive matters. He/she should be a self-starter that has confidence to ask questions and provide constructive challenge to leadership when appropriate. Impeccable writing skills with the ability to master different voices within the segment leadership is required. Experience in women’s health industry is desired. May consider candidates remotely. Preference for location in Rhode Island, New York, New Jersey, Boston, Atlanta, or Phoenix.

Job Description

The Director of Communication and Reputation Management – Interventional Segment is responsible for internal and external communication for all high-risk and high-impact matters for the BD Interventional Segment, which is apprised of three business units: Surgical, Peripheral Intervention and Urology & Critical Care. This segment focuses on interventional medical technology in areas such as women’s health, cancer, kidney disease, peripheral vascular disease, incontinence, surgery, hemostats and other interventional areas. The Director is also a key member of the issues management team. The role serves as a collaborative partner to the segment president and all three business units to identify and execute strategic communication initiatives in support of the BD purpose to advance the world of health.

This role will report to the Vice President of Public Relations and partner with senior leaders to develop and execute internal and external communication strategies, plans and materials to complement business objectives; improve customer, patient and consumer awareness and understanding of BD, support the company’s relationships with the media and protect the company’s reputation in crisis situations. With an emphasis on the Interventional segment, the role will align with senior leadership, including business unit presidents and Vice Presidents of Marketing, on how to best amplify and prioritize announcements and key milestones based on the current pulse of the media. In addition, this role will require positioning complex clinical applications and/or advancements within current and future industry trends frequently covered by the media.

This individual also takes an active leadership role on issues management across the company, including recalls, litigation and other sensitive matters. He/she should be a self-starter that has confidence to ask questions and provide constructive challenge to leadership when appropriate. Impeccable writing skills with the ability to master different voices within the segment leadership is required. Experience in women’s health industry is desired.

Scope of Responsibility

  • Develop, manage and successfully implement comprehensive communication plans that support high-risk, high-impact matters such as mergers and acquisitions, major product launches, facility expansions, product recalls, litigation, facility closings and other highly sensitive projects.

  • Act as key leader in response to crisis management issues.

  • Build proactive communication plans that align with BD business objectives, marketing strategies and overarching company priorities to ensure positive perceptions of the company and supporting BD’s overall reputation.

  • Act as primary communication counselor to business unit presidents and marketing leaders and advise on communication strategy for internal and external audiences.

  • Develop and execute on strategic tactics that align with and complement other functions and overall BD corporate priorities, including public policy and investor relations efforts.

  • Position BD experts as industry thought leaders.

  • Maintain policies and procedures for communication material development, as well as build and maintain positive, effective relationships with internal business/product teams, external media contacts and public relations agencies.

  • Serve as a company spokesperson across a multitude of media outlets and other external stakeholders including digital and social influencers.

  • Manage and implement internal and external special events; providing and updating information for internet/intranet sites to educate internal audiences, customers, third parties and media.

  • Actively manage agencies and consultants that support BD communication initiatives; includes collaborating with additional company vendors when appropriate.

  • Prepare internal stakeholders with media coaching and cohesive messaging in advance of employee events and publicly attended/viewed forums.

Minimum qualifications

  • Bachelor’s Degree required, preferably in Journalism, Public Relations or Communication.

  • Minimum of 10+ years of relevant experience in communication, with at least five years of crisis communication experience.

  • Proven ability to effectively communicate with an emphasis on message development with excellent writing and editing skills.

Preferred qualifications

  • Experience with a publicly traded corporation is a plus.

  • Expertise in AP Style writing highly preferred.

  • Experience in medical or scientific writing is a plus.

Knowledge, skills and abilities

  • Strategic thinker with ability to assess situation(s) and counsel on best strategies to garner positive outcomes with measurable results.

  • Proven ability to effectively communicate with an emphasis on message development, with excellent writing and editing skills.

  • Demonstrate creative thinking and a proactive planning and execution of communication initiatives – taking into consideration all internal and external corporate channels.

  • Proven ability to think independently and make sound decisions and recommendations regarding communication programs/issues/crisis communication.

  • Demonstrate ability to effectively handle multiple activities and respond to changing priorities with good judgment.

  • Critical attention to detail.

  • Time management skills and proven track record of handling multiple deadlines.

  • Experience in drafting content, managing and convening editorial calendars and a solid understanding of social media.

  • Microsoft Office (Word, Excel, PowerPoint, Publisher), Adobe, PR Newswire, Media Monitoring Services, Facebook, LinkedIn and Twitter.

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

USA AZ - Tempe Headquarters, USA GA - Covington BMD, USA RI - Warwick

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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