BD (Becton, Dickinson and Company) Global Marketing Manager, PAS in Franklin Lakes, New Jersey

Job Description Summary

Job Description

General Function:

The Global Marketing Manager is responsible for the strategic and financial performance of their respective product families through comprehensive and timely Marketing and Product strategy development and execution.


  • Participate in the development of and execute marketing and product strategies to achieve or exceed the business unit objectives of innovation and growth for the Market Segment portfolio. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, managing product lifecycles, forecasting, pricing strategies and guidelines, etc.

  • Define and execute product strategy, multi-generational product roadmaps, development priorities, and release planning that meets or exceeds customer expectations.

  • Participate in the development of and execute worldwide marketing plans, including: phase IV clinical study planning, advertising and promotion, sales tools, public relations, public policy, seminars, etc.

  • Develops a global sales and marketing plan (SMAP) that defines market development, marketing activities, promotional strategies, and related sales objectives.

  • Develops thorough competitive intelligence and market analysis in support of competitive strategies; proposes and executes competitive strategies.

  • Support the Global Product Development System (GPDS) process as a core team member (CTM) and is accountable for completion of respective marketing deliverables, if assigned. Includes driving market-related initiatives through communications and collaborative efforts with all levels of other functional areas represented on project teams (e.g., R&D, Regulatory Affairs, Clinical and Scientific Affairs, etc.)

  • Effectively partner and collaborate with regional marketing leaders, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure development and execution of comprehensive marketing and product strategy.

  • Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.


  • BS/BA in business or science. MBA desirable.

  • 4+ of relevant marketing experience in medical device, clinical diagnostics and/or pharmaceutical industry with a consistent track-record of high performance and results. Sales experience desirable.

  • Experience working globally is preferred.

  • Knowledge of MS Office applications.

Special Skills:

  • Track record of achievement in delivering projects and influencing business outcomes.

  • Strategic thinker with demonstrated ability to help formulate and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results.

  • Solid business acumen and knowledge of clinical and/or laboratory market environment.

  • Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.

  • Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.

  • Excellent presentation and communication skills for a wide variety of audiences.

  • Excellent interpersonal skills, and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.

  • Managerial courage to speak up when important information or questions must be raised and takes action when issues must be addressed.

  • Demonstrated ability to influence across and up the organization to effectively negotiate and persuade others.

  • Proven ability to work effectively on diverse, cross-functional teams.

  • Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

  • Flexibility to travel globally to regions and customer sites at least 30% of the time.

Primary Work LocationUSA NJ - Franklin Lakes

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status