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BD (Becton, Dickinson and Company) Global Marketing Manager, Specimen Acquisition in Franklin Lakes, New Jersey

Job Description Summary

Job Description

As a member of the global marketing team for the Specimen Acquisition Business Line (SABL) in the Specimen Management Business Group, the Global Marketing Manager is responsible for the strategic direction, commercialization, general management, and financial performance of their respective product families. This individual will be a leader on SABL, working closely with the region marketers and functional leaders to develop and execute commercial strategies to achieve and exceed business unit objectives. In addition, this individual will lead strategic initiatives to support the long-term growth of SABL, potentially including but not limited to value proposition development, market shaping, marketing campaigns, and evidence generation. The Global Marketing Manager reports to the Director Global Marketing, Specimen Acquisition.

RESPONSIBILITIES:

  • Own the general management of your product families, responsible for global commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution as needed.

  • Develop and execute commercial strategies to achieve and exceed business unit objectives for your product families worldwide. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, leading marketing campaigns, managing product lifecycles, conducting competitive assessments, developing pricing strategies and guidelines, etc.

  • Design and lead omnichannel marketing campaigns to drive commercial growth that address customers unmet needs using evidence generation and dissemination

  • Drive SABL growth by supporting commercial strategies outside product line responsibilities, linked directly to the long-term growth objectives for the business.

  • Effectively partner and collaborate with regional marketing and cross-functional leaders, including R&D, Medical Affairs, and HEOR to ensure the development and execution of comprehensive marketing and product strategy.

  • Develop and deliver annual global marketing and strategic plans, guiding regional marketing teams in the development of their plans.

  • Manage external relationships with vendors and be point of contact for any interactions, including status updates, scope of work management, tracking timelines, ensuring deadline deliverables, etc.

  • Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

QUALIFICATIONS:

Experience and Education

  • BS/BA in business or science. MBA is strongly desirable.

  • 3-5+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field with a consistent track-record of high performance and results.

  • Experience working cross-functionally and globally is preferred.

Knowledge, Skills, and Abilities

  • Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.

  • Sound decision making capabilities and the ability to make decisions, even in the absence of consensus when necessary.

  • Excellent interpersonal skills with the ability to develop strong relationships with internal and external stakeholders.

  • Strategic thinker with demonstrated ability to help formulate and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results.

  • Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.

  • Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

  • Excellent presentation and communication skills for a wide variety of audiences.

  • Managerial courage to speak up when important information or questions must be raised and takes action when issues must be addressed.

  • Flexibility to travel globally to regions and customer sites at least 25% of the time.

Employment at BD is contingent upon the Company’s receipt of sufficient proof that you are or will be fully vaccinated against COVID-19.  Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status.

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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