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BD (Becton, Dickinson and Company) Global Marketing Manager in Franklin Lakes, New Jersey

Job Description Summary

As a member of the global marketing team for the Lab Specimen Management Business Line in the Integrated Diagnostic Solutions business unit, the Global Marketing Manager is responsible for the strategic direction, general management, and financial performance of the Chemistry Tubes portfolio. This individual will be a product line leader within the Platform, working closely with the regional marketers and functional leaders to develop and execute commercial strategies to achieve and exceed business unit objectives. In addition, this individual will lead strategic initiatives to support the long-term growth of the Chemistry business, potentially including but not limited to new solution and value proposition development, market shaping, marketing campaigns, and evidence generation. The Global Marketing Manager reports to the Associate Director Global Marketing, Lab Specimen Management.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Responsibilities:

  • Own the general management of the Chemistry portfolio, responsible for global commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution as needed.

  • Partner with Associate Director Global Marketing to develop and execute bold commercial strategies to achieve business unit objectives worldwide. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, leading marketing campaigns, managing product lifecycles, conducting competitive assessments, developing pricing strategies and guidelines with Pricing COE, etc.

  • Design and lead marketing campaigns to drive commercial growth by developing differentiated value propositions that address customers unmet needs through evidence generation and dissemination.

  • Partner with Associate Director Global Marketing to investigate new solution opportunities and make business cases that clearly quantify the commercial potential, including market potential, customer requirements, competitive assessment, pricing, and costs.

  • Effectively partner and collaborate with regional marketing and cross-functional leaders, including R&D, Medical Affairs, and HEOR to ensure the development and execution of comprehensive marketing and product strategy.

  • Develop and deliver annual global marketing and strategic plans, guiding regional marketing teams in the development of their plans.

  • Develop and manage external relationships with vendors as needed to achieve business objectives, being the point of contact for any interactions, including status updates, scope of work management, tracking timelines, ensuring deadline, etc.

  • Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Experience and Education:

  • BS/BA in business or science. MBA is strongly desired.

  • 3-5+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field with a consistent track-record of high performance and results.

  • Experience working cross-functionally and globally is preferred.

Knowledge, Skills, and Abilities:

  • Strategic thinker with demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.

  • Creative out-of-the-box mindset, is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. Demonstrated ability to redirect a commercial strategy or deliver a “turnaround” in business performance is strongly desired.

  • Sound decision making capabilities and the ability to make decisions, even in the absence of consensus when necessary.

  • Excellent interpersonal skills with the ability to develop strong relationships with internal and external stakeholders.

  • Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.

  • Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

  • Excellent presentation and communication skills for a wide variety of audiences.

  • Managerial courage to speak up when important information or questions must be raised and takes action when issues must be addressed.

  • Flexibility to travel globally to regions and customer sites at least 25% of the time.

For many roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, weekly testing for COVID-19 may be available instead of vaccination. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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