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BD (Becton, Dickinson and Company) Regional Marketing Manager - Chronic conditions NA in Franklin Lakes, New Jersey

Job Description SummaryAs part of the BDM – Pharmaceutical system division, the Regional Marketing Manager Chronic Condition is accountable for planning, executing and measuring a range of multi-touch marketing programs in EU for a defined set of customers in the therapeutic class defined as Chronic Conditions (ie Biotech). Key activities of the role will include to drive Chronic Condition revenue, to own Chronic account-based planning and intelligence gathering, drive demand creation, sales enablement and brand support. The role requires deep Chronic conditions and product expertise in the area of Pre-Fillable syringes and associated medical solutions such as: safety devices, pen and Auto-injector devices. In addition the role will be accountable for the CMO ( Contract manufacturing organisation) customer segment.

Job Description

  • Prioritizes and group accounts by common attributes in the chronic condition segments & CMO (Contract Manufacturing Organization)

  • Oversee offer creation and determine the optimal tactic mix for the chronic conditions accounts & CMOs.

  • Partner with sales to develop and execute account planning ie: BD way of selling/ABM

  • Understand and analyze accounts portfolio including how key accounts contributes to the overall chronic portfolio revenue & CMO revenues

  • Drive the CMO strategy & marketing plan in partnership with the CMO business developers

  • Work X-functionally especially with Sales, portfolio marketing, demand generation, commercial excellence to define and establish workflows eg: campaign personalization and execution, leads hand-offs

  • Partner with portfolio marketing, business directors to provide on-going data & insights into chronic conditions accounts from internal & external sources to drive relevance and timely execution

  • Define and execute marketing programs on behalf of sales and demonstrate to sales account manager how to execute program element on their own

  • Provide light customization of campaigns according to analysis of buyer journey & needs, Chronic market trends

  • Determine which internal marketing campaigns and assets to leverage for chronic conditions account planning

  • Work with demand generation, digital teams to create, adapt campaign messaging and improve response and opportunity conversion rate

  • Provide sales enablement to drive customer centricity and revenue impact

  • Partner with commercial excellence to establish, forecast and report against key success metrics ex: #qualified marketing leads, leads conversion rate, marketing led revenue for chronic, pipeline of opportunity creation; SOS

JD:

EXPERIENCE & EDUCATION:

  • B.A. or B.S. degree in Business, Marketing, Healthcare or related field.

  • Minimum 5 years b-to-b marketing, account based marketing experience in medical devices, pharmaceutical, or related industries.

KNOWLEDGE, SKILLS AND ABILITIES:

  • Sales or marketing experience in pharmaceuticals, medical devices, or as a supplier to the pharmaceutical industry.

  • Usage of sale force automation system (CRM), marketing automation platforms (Marketo)

  • Experience in goal setting and account specific marketing planning

  • Demonstrated experience in campaign management and demand creation processes

  • Demonstrated experience in insight gathering and analysis from multiple internal and external data sources ( data providers, engagement scores, brand audit)

  • Demonstrated creative capabilities to drive marketing campaign personalization and relevance

  • Leadership skills in creating, customizing and executing campaigns. Tracking and measuring performance using dashboards

  • leadership skills and cross-functional participation with the ability to manage internal and external stakeholders

  • Superior verbal and written communication skills in French & English

  • Strong presentation, selling, and negotiation skills.

  • Influence & persuasion skills

  • Problem solving

  • Customer focus

  • Thrives in an ambiguous environment

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work LocationUSA NJ - Franklin Lakes

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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