BD (Becton, Dickinson and Company) Senior Global Marketing Manager PAS - Barricor in Franklin Lakes, New Jersey

Job Description SummaryBarricor™ is a part of BD’s Preanalytical Systems business unit. Barricor™ is a revolutionary mechanical barrier plasma separation technology for chemistry diagnostic testing.

The Senior Global Marketing Manager –is responsible for the strategic and financial performance of the product family. This individual will also be a core team leader for the commercial launch execution for accelerating growth in launch countries i.e. Europe, EMA , Asia , Canada and preparing launch in US and Latin American markets.

Job Description

  • Lead commercial core team comprising dedicated cross functional team. Enhance product adoption, launch in additional / new markets, seek regulatory approvals, track sales funnel and conversion, and elevate evidence and scientific support for the portfolio.

  • Partner with instrument companies to ensure compatibility with existing and new technologies.

  • Opportunity to lead the group, develop charter and metrics and report progress to PDT.

  • Effectively partner and collaborate with regional marketing leaders, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure development and execution of comprehensive marketing and product strategy.

  • Develop and execute strategies to achieve or exceed business unit objectives for the product family worldwide. This will include identifying market needs, conducting competitive assessments, leading marketing initiatives and product portfolio optimization.

  • Develop and execute worldwide product positioning, including claims/evidence generation, and global communication strategies. Guide regional marketing teams in the development of annual marketing plans to ensure delivery of annual financial goals.

  • Manage ongoing product line support including issues resolution as needed.

  • Identify and maintain strong relationships with key opinion leaders, customers, instrument manufacturers, professional associations, consortia and advisory boards as needed to deliver against strategies.

  • Adhere to all company policies, procedures and business ethics codes.

Primary Work LocationUSA NJ - Franklin Lakes

Additional Locations

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status