BD (Becton, Dickinson and Company) Senior Global Marketing Manager in Franklin Lakes, New Jersey
Job Description Summary
As a member of the global marketing team for the Lab Specimen Management Business Line in the Integrated Diagnostic Solutions business unit, the Senior Global Marketing Manager is responsible for the strategic direction, general management, and financial performance of the BD Vacutainer® Chemistry Tubes portfolio. This individual will be a leader on the Platform, working closely with the region marketers and functional leaders to develop and execute commercial strategies to achieve and exceed business unit objectives. In addition, this individual will lead strategic initiatives to support the long-term growth of the business line, potentially including but not limited to new solution and value proposition development, market shaping, marketing campaigns, and evidence generation. The Senior Global Marketing Manager reports to the Director Global Marketing, Lab Specimen Management.
Own the general management of the BD Vacutainer® Chemistry Tubes portfolio, responsible for global commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution as needed.
Develop and execute bold commercial strategies to achieve business unit objectives worldwide. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, leading marketing campaigns, managing product lifecycles, conducting competitive assessments, developing pricing strategies and guidelines, etc.
Design and lead marketing campaigns to drive commercial growth by developing differentiated value propositions that address customers unmet needs through evidence generation and dissemination.
Investigate new solution opportunities and make business cases that clearly quantify the commercial potential, including market potential, customer requirements, competitive assessment, pricing, and costs.
Drive business line growth by leading commercial strategies outside product line responsibilities across business groups and units, linked directly to the long-term growth objectives for the business.
Effectively partner and collaborate with regional marketing and cross-functional leaders, including R&D, Medical Affairs, and HEOR to ensure the development and execution of comprehensive marketing and product strategy.
Develop and deliver annual global marketing and strategic plans, guiding regional marketing teams in the development of their plans.
Develop and manage external relationships with vendors as needed to achieve business objectives, being the point of contact for any interactions, including status updates, scope of work management, tracking timelines, ensuring deadline, etc.
Adhere to all company polices, procedures and business ethnics codes and ensures they are communicated and implemented within the team.
Experience and Education
BS/BA in business or science. MBA is strongly desired.
5-8+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field with a consistent track-record of high performance and results.
Experience working cross-functionally and globally is preferred.
Knowledge, Skills, and Abilities
Strategic thinker with demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.
Creative out-of-the-box mindset, is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. Demonstrated ability to redirect a commercial strategy or deliver a “turnaround” in business performance is strongly desired.
Sound decision making capabilities and the ability to make decisions, even in the absence of consensus when necessary.
Excellent interpersonal skills with the ability to develop strong relationships with internal and external stakeholders.
Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.
Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Excellent presentation and communication skills for a wide variety of audiences.
Managerial courage to speak up when important information or questions must be raised and takes action when issues must be addressed.
Flexibility to travel globally to regions and customer sites at least 25% of the time.
Primary Work Location
USA NJ - Franklin Lakes
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.