BD (Becton, Dickinson and Company) Jobs

Job Information

BD (Becton, Dickinson and Company) Senior Manager, US Region Marketing in Franklin Lakes, New Jersey

Job Description Summary

As a leader within the U.S. marketing team, this individual is responsible for driving and supporting the development and execution of the U.S. region marketing plan. This Senior Manager contributes to the U.S. Marketing initiatives by playing a key strategic role in the development and execution of clinical and operational integrated value offers/solutions, as well as corporate-wide initiatives to further advance the Region’s go-to-market strategies. Collaboration and outstanding communication skills are needed as this role will work closely with Business Unit Marketing and Sales Leaders, Corporate Marketing, Sales Teams, Training, and other business functions. Candidate must demonstrate leadership, ability to think strategically, and proficiency of marketing competencies.

Job Description

Responsibilities:

  • Leads and manages the development of cross-segment integrated solutions that will include BDX products, services and capabilities, such as (but not limited to) Patient Safety Solutions for reduction of infection risk factors and antimicrobial stewardship.

  • Supports U.S. Region-wide initiatives, such as evidence generation, analytics and omni-channel customer experience as either a leader of or an active participant on cross-functional teams

  • Oversees the activities of direct report(s) and/or other junior marketing team members. Actively works with these individuals to hone marketing competencies. Plays an active role in development and career planning of these individuals.

  • Develops and utilizes market analyses and market research where necessary, and evaluates results to optimize the marketing planning process – as well as building case studies that show the impact of value offers and other account level initiatives

  • Leads the development of marketing tools that support U.S. Regional marketing strategies and targeting efforts; responsible for the development of various internal and customer-facing tools and materials to facilitate U.S. customer engagements (i.e. PPT, iPad apps, marketing collateral, dashboards, etc…)

  • Incorporates customer insights that support customer-centric strategies, leveraging data and insights from both external and internal sources

  • Connects regularly with BU Marketing teams to align with U.S. Region Marketing efforts, and provides input and updates to USR Marketing Team.

  • In conjunction with USR and BU Marketing and Sales leaders, leads and supports the development of C-Suite executive messaging across BD across all elements of the communication continuum, including digital

  • Ensures branding consistency across external and internal channels

  • Responsible for designing marketing material for USR National Sales Meetings; in charge of leading training and roll-out plan development for messaging and value offers.

  • Serves as a change agent in the development of new approaches that will bring best practices and solutions to healthcare providers across the care continuum.

  • Works closely with HEOR, Clinical Affairs, Legal, Finance, Contracting, and other corporate functions to best support new marketing initiatives.

  • Ensures that all activities are consistent with the BD core values and comply with relevant acts, legal demands, and regulatory and ethical standards.

Qualifications

  • Bachelor's degree (Business or Life Sciences), MBA preferred

  • Minimum of 8+ years of business experience in the life science or medical technology industry. Business experience may include marketing, sales, sales training, HEOR, business development.

  • Minimum of 3+ years in product marketing, U.S. region preferred. Hospital / IDN experience with multiple product categories preferred. Experience with Pharmacy and/or Infection Control a plus.

  • Strong customer-facing presentation skills – demonstrated ability to deliver engaging and impactful customer-facing presentation

  • Excellent analytical skills and high business acumen.

  • Excellent communication skills.

  • Experience developing customer facing tools (i.e. presentations and spreadsheets) that are impeccable in content and cosmetics

  • Success in navigating cross-matrix organizations – must be able to collaborate with various work teams to be effective. Works constructively with internal functions including Corporate Marketing, various BU sales and marketing teams, Legal, Medical, Finance, Regulatory, etc…as appropriate.

  • Proficiency in using Microsoft Office applications - particularly Excel, Word & PowerPoint.

  • An understanding of the use of CRM databases (Salesforce).

  • Well organized with good process management skills.

  • Enthusiastic, self-motivated strong team player.

  • Ability to travel 20-30% of the time.

Key Competencies – BD Leadership Standard

  • Customer Focus

  • Takes customer needs and transforms them into a solution that creates value for customers, stakeholders, and shareholders

  • Continually seeks information on customer and market trends to respond and stay ahead of future needs

  • Execution

  • Personally engages in difficult executional challenges and ensures collaboration between departments to remove roadblocks and deliver results

  • Strategy

  • Shapes and demonstrates visionary thinking, effectively integrating and balancing long-term and short-term opportunities and challenges to achieve positive business outcomes

  • Builds and aligns capabilities that our competitors are challenged to match, linking these capabilities to clear strategic imperatives

  • Development Focused

  • Actively plans for Talent development

  • Demonstrates that Talent is core to overall business strategy

  • Communicates what is expected of associates, and provides regular feedback on their performance

  • Proactively promotes inclusion as an area of overall talent agenda

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

DirectEmployers