BD (Becton, Dickinson and Company) Marketing Manager in Gurgaon, India
Job Description Summary
1. Marketing & Branding
Define Marketing Objectives and build/execute marketing plans in consultation with Sales & Marketing Head
Identify different opportunities of online marketing such as SMS, Email marketing, etc.
Content & Concept
Conceptualization of Product brochure – layout, look, printing style, content in coordination with Division Heads/Country Manager
Development of Marketing & Other communication/ training material
Developing and running new and innovative marketing campaigns based on marketing objectives
Conduct regular market research to assess viability of marketing initiatives to measure success of recent campaigns
Conduct competition research to understand marketing initiatives undertaken by competitor and its effectiveness
To gather regular market update and competitor information
Manage relationship with sales organization/ marketing agencies to implement the marketing & branding activities
Coordination and Alignment with Divisional Marketing plans
Coordinate activities for international exhibition participation such as form filling, stall designing, etc.
Support BU Heads in building Strategic Plan for the division
Submission of regular MIS to management
Initiate self learning and gain knowledge of other skills
Primary Work Location
IND Gurgaon - Signature Towers B
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.