BD (Becton, Dickinson and Company) Product Manager in Gurgaon, India
Job Description Summary
The position will be responsible for Conceptualizing, Developing and Implementing Marketing strategies and programs for India for the Focus products portfolio of PAS Business in pathology lab & hospital segment.
The person will be working closely with the India Sales & Clinical teams across regions, to ensure alignment of India strategy with the Regional and World Wide strategy. The person will be key contact point for all the pan India Focus products related Marketing needs & activities.
Developing Strategy for driving the growth agenda for the PAS Focus Products
Developing and implementing marketing initiatives (Lab based) in line with the overall business strategy
Own and drive the marketing programs with clear defined outcomes – i.e. Market Conversion Programs, New products introduction, increased penetration, competitive conversions, Instrument Company Liaison / Co-marketing
Play an active role in building the Annual Strategic Plans (3-5 years plans) for the portfolio
Continually drive to gain customer/market intelligence through working with the customer facing teams
Supporting the Focus products portfolio in driving Revenue and Profitability Growth
Unique Knowledge & Skills
- Marketing Skills
Ability to study, understand and use the trends / behaviors of the product / customers etc. and transfer these understanding in developing, designing & implementing marketing programs for a brand / portfolio in alignment with the overall strategy for the portfolio and desired business outcome.
- Customer Orientation
An urge to constantly reach and exceed customer expectations. The individual understands comprehensively the customer’s business objectives as also their underlying needs. He / She is prompt in pursuing grievances and follows up relentlessly to address complaints. Is a trusted advisor to the customer in most of their important business decisions. They need to have patience and perseverance when dealing with customers.
Experience and knowledge of designing and successfully implanting Channel marketing programs.
Field Sales Experience
Exposure to direct and indirect sales function will provide a better perspective of the job requirement.
- Rational and logical approach to problems and solution provider
The ability to grasp, identify and logically analyze each option in an objective and database manner. It includes the urge to update his/her business awareness by a constant drive to seek and collate information / data and critically analyze it to arrive at productive data based estimations.
- Self-initiation / Planning / Organizing
The ability to generate / identify customer’s leads and to act on it. To design programs and organize seminars / workshops on product awareness resulting in an increase in the demand of the same. To try to increase product knowledge on the medical systems related product and be prepared to respond to any query on the same.
- Interpersonal and Influencing Skill
Primary Work Location
IND Gurgaon - Signature Towers B
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.