BD (Becton, Dickinson and Company) Product Manager (m/f/i) Lab Automation & Data Management Solutions - Central Europe in Heidelberg, Germany
Job Description Summary
Overall purpose of the role:
In cooperation with the IDS Central Europe and European marketing teams, the product manager will be responsible for implementing and executing the lab automation and data management solutions strategy in CE. She or he will work in close contact with the European IDS data management team, the BD Kiestra Lab Automation team and the other IDS CE product managers to help develop and drive the IDS Central European lab automation and data management solutions strategy. This is to become a more solutions and patient safety driven organization. The product manager is responsible for managing the BD KIESTRA lab automation, BD EpiCenter and BD Synapsis based data management solutions to maximize growth and profitability in Central Europe, according to regional marketing targets and guidelines. She or he is supposed to partner with the sales organization to understand customer needs and position BD´s portfolio and capabilities in a credible and differentiated way. The product manager implements and maintains "best practices" in product management, while manages extensive interaction with internal and external stakeholders.
Job Objectives & Primary role responsibilities
Develops and executes a fact-based country marketing plan for relevant product portfolio including market shaping and development and marketing communications strategies and activities that is aligned with European and regional priorities.
Drives knowledge and expertise of the product portfolio to the sales team
Creates, translates and maintains sales tools and marketing communication materials including the adherence of the compliance process
Handles product related customer requests and complaints
Gathers and analyses information on customer insights and competitive product offerings and technologies, determine competitive strategies and tactics and communicate the information to field sales
Regularly interact with customers through site visits, professional societies, KOL and tradeshow activities
Partner with the sales organization to understand customer needs and position BD´s portfolio and capabilities in a credible and differentiated way
Academic degree in Microbiology or similar education with a strong interest in technology and IT preferred
Additional education in IT or engineering is an advantage
Minimum of 3 years of product management/business experience in the life science or diagnostic industry
Desired Competencies & skills
Strong analytical and conceptional skills
Experience in driving and leading complex projects
Fluent in English and German
Excellent communication and interpersonal skills
Business and financial acumen
Ability to deal with ambiguity & change
Ability to influence decisions, to set priorities and follow through
Knowledge in IT solutions, SQL, networks and connectivity is a plus
Experience in working in a matrix organization, ideally working in a multi-cultural environment
Dynamic, innovative, engaging and inclusive personality with a “can do” mentality
Demonstrated ability to work well with teams
Willingness to travel up to 50% within the region
Collaboration in a highly motivated global environment. A familiar work climate in an innovative environment where your input counts. A safe workplace with long term perspectives. We endeavor a long term collaboration – hence corporate career planning throughout diverse phases of life conveys a high importance and value for us.
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Primary Work Location
DEU Heidelberg - Tullastrasse
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.