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Job Information

BD (Becton, Dickinson and Company) Product Manager Peripheral Intervention in Istanbul, Turkey

Job Description Summary

Job Description

Purpose and Fundamental Goals of the Position

  • To make brand / product portfolio a competitive weapon by building brand awareness in target groups – nurses, doctors, hospital management, distributors, KOLs

  • To co-develop and implement the strategy so to build products brand awareness. To implement global product / division strategy locally in line with the local market requirements.

  • To develop, implement and execute marketing plan in line with the marketing budget

  • To operate partnership with external and internal stakeholders with direct reporting responsibilities to the Peripheral Intervention business unit.

Key Tasks & Responsibilities

  • To participate actively in formulating and to ensure the implementation of brand strategies and tactics to generate sales & GP growth in the market

  • To create and develop KOL network to relay BD’s value proposition

  • To grow brand awareness through a number of activities with involvement of KOLs

  • To assure meaningful and actionable market knowledge and insights/analytics in the market

  • To understand and analyze buying process, segmentation and targeting

  • To define offer development (competitive analysis and profiling, product benefit analysis, product positioning and positioning statement)

  • To be accountable for the development and the execution of marketing plan

  • To contribute to demand forecast in close collaboration with local management and other local functions

  • To support sales force in terms of education, support to sales, sampling, collaterals…

  • To attend sales meeting to get feedback from the team

  • To Identify local impactful events, congresses and targets KOL

  • To coordinate and manage organization of congresses and workshops

  • To Identify and analyze macro trends, and develop insights

  • Develop scenarios to identify and validate business opportunities

  • Communicate continuously with Regional Marketing team to share trends, competition behaviors, change in environment, feedback from the field, learning from campaigns.

  • Interact with Regional Strategic Marketing to validate local strategy

  • To contribute to the development of business model (ASR, Strategic planning and review)

  • To develop strategy with Business leader to influence macro trends

  • Create tactics (sampling, commercial actions,…) with a critical view on return on investment

  • Responsible for the right balance between commercial and promotional actions & budget (PR, sponsoring, donation, customer facing events, …)

  • Remain up-to-date as regards clinical literature and local clinical activities

  • Drive for well-grounded clinically based marketing tactics

  • Define and create metrics to measure success and return on investment of local campaigns

  • Contribute to financial budgeting, forecasting in close collaboration with local management and other local functions

  • Be a key member of the local business team, support sales force, engage in budget and strategic review as well as sales tactics


  • Has a bachelors degree.

  • Biomedical Engineering is an asset.

  • Must be able to get TCESIS license

  • Minimum 5 years of product/marketing management experience in medical device industry

  • Preferably experience in peripheral interventions area.

  • Preferably experience in Cardiovascular Surgery and Interventional Radiology

  • Excellent knowledge of MS Office applications

  • Being fluent in English in advance level

  • Advance presentation skills

  • Flexible with travelling

  • No military obligation for male candidates

  • Knowledge of is an asset

  • Valid driving license

Professional Skills & Key Competencies

  • Experienced and successful negotiator, analytical thinker

  • Must be able to demonstrate progressive achievements both individually and within team environment.

  • Strong strategic thinker who anticipates trends and competitive activity

  • Being a good team player, with excellent organizational, interpersonal and communication skills.

  • Demonstrates strong planning and organisation skills and ability to execute plans

  • Demonstrates strong influencing skills.

  • Demonstrates strong business acumen (including ability to analyse information and make recommendations to management)

  • Is highly results driven as well as being solution-focused and goal-oriented

  • Demonstrates maturity, resilience and the ability to stay calm under pressure

  • Strives for continuous improvement in self, others and in processes and procedures

  • Self-motivated and exhibits a positive “can-do” attitude

  • Demonstrates exceptional levels of personal responsibility

  • Displays high levels of self-awareness and maturity. Reliable, supportive, committed and passionate about the healthcare business.

  • Exhibits good communication skills and can work effectively at all levels, both internally and externally.

Our Offer:

Collaboration in a highly motivated global environment. A familiar work climate in an innovative environment where your input counts. A safe workplace with long term perspectives. We endeavor a long term collaboration – hence corporate career planning throughout diverse phases of life conveys a high importance and value for us.

Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: /

Primary Work Location

TUR Istanbul - Rüzgarlıbahçe Mah

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email