BD (Becton, Dickinson and Company) Regional Platform Leader, MDS EMA, PIVC&Vascular Care in Istanbul, Turkey
Job Description Summary
Regional Platform Leader for MDS EMA for the platforms of Peripheral Intravenous Catheter (PIVC) and Vascular Care in MDS.
Reporting: Reporting to the Business Director, MDS EMA
Locations: Preferably Dubai, other EMEA hub locations may also be considered
The position is fully responsible in developing and managing the related product platforms in the EMA region.
Analyses and understands key market trends and develop the relevant marketing strategies in alignment with the WW platform strategies.
Articulates strategy in a way that inspires others to follow; builds buy-in from key people and creates a network of support for the initiatives.
Accountable for the Regional Product Life cycle management, Regional Product portfolio and strategy that will deliver our performance growth and capability objectives.
Coordinate opportunities and priorities identification for new products growth and successful implementation of the regional plans, provides support and leverage global and regional marketing tools
Leads Regional Processes that interface and align the country, Regional, European and global organization.
Key Responsibilities :
Drive and Deliver Product Line Growth
Category Share Sales Safety Product Mix
New product sales Growth
Opportunities and priorities identification Development Target and Planning Launch
Maximize profits through alignment of:
Innovation Quality Cost – in particular pricing guidelines development and gate keeping
Manage short & long-term Product Planning
Demand Planning with SC New Product Plans Quarterly Forecasting Sales and Marketing Activity plans 5 year strategic plans
Identify key regional market research needs and conduct market search co-ordination with local & WW organization Conduct and participate in a competitor analysis or profiles Conduct market share and other data analysis to draw sound conclusions. Conducts competitor analysis
Product Training & Capacity Building
Ensures appropriate product training & knowledge on regional level and oversees implementation on country level
Creates & communicates appropriate training material to support product initiatives & strategy
Develop Regional Marketing Strategies
In co-operation with countries defines focus market segment & product portfolio Defines 4 P’s (product, price, promotion, placement) Regional implementation of GMPH methodology Product Life Cycle Obsolescence and Product Exit planning
Lead new platform product launches
Selection of new products Selection of launch countries & launch plan Support with regional tools and materials Preparation of Marketing launch plans
Team Participation :
EMA MDS Operating Committee Global Platforms & Global Marketing Meetings EMA Marketing Meetings S&OP planning teams
Skills Profile :
Business and Competitive Strategy development
New Business Development
Alternatives selection and decision making
Forecasting and new business planning
Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: http://bd.tal3nt.community/.
Primary Work Location
ARE Dubai - Middle East
TUR Istanbul - Rüzgarlıbahçe Mah
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.