BD (Becton, Dickinson and Company) Branch Manager in Kolkata, India

Job Description Summary

 To supervise and lead the DC sales team to achieve the required business deliverables.

 To support the Diabetes Care Business in identifying market opportunities and assisting and supervising Area Sales Managers - DC

 Scan environment for new opportunities and markets, identify opportunities in existing markets by evaluating risks, formulate action plans, implement and monitor their effective deployment in order to increase organizational productivity and to continuously strive for achievement of stretch DC target

Job Description

Implement strategy for new (and existing) market and business opportunities:

  • Manage, assist and support ASM-DC to achieve budgeted sales targets for each product line on a monthly basis.

  • To drive the Clinical sales efforts of DC business through planned Go To Market strategy implementation and market development work.

  • Develop strong Key Opinion Leader network in order to deliver on the Clinical marketing strategy.

  • Undertake activities related to demand generation and activation of retail network through focused Doctor working and retail coverage.

  • To undertake initiatives and timely action with Distribution team in order to further strengthen the distribution and sales network of the organization.

  • Work with the Distribution team in establishing effective sales forecasting system for each product line in place.

  • Implement marketing strategy for each product line

  • The position is responsible for identifying new business opportunities and markets with better realization and revenue scope

Aggressively develop and build sales team to successfully execute sales strategy of the DC

  • To provide inputs to Business Manager and management about ‘go to market’ approach; provide inputs for developing sales and marketing strategy for each product line

  • Increase cash flow by actively identifying areas that require strengthening or corrective action

  • Analysis of competitor activity and provide feedback on the product quality.

  • Adherence to the commercial guidelines and reporting guidelines as prescribed by the Company.

  • Addressing all the relevant issues related to Distributors.

  • Ensure price implementation at all levels and strive for price stability

Monitor and report

  • Monitor and supervise all activities of ASM -DC (e.g. ensure sales conversions, orders are delivered on time etc.);

  • Monitor and ensure timely reporting of sales figures, target achievement and other related MIS (e.g. inventory sales orders, customer database, must-call list status etc.) both for Clinical and Distribution teams.

  • Constantly review current business performance and other metrics; report deviations / discrepancies to Business Manager

  • Monitor adherence to commercial guidelines and reporting guidelines as prescribed by the company – report discrepancies if any to relevant authority

  • Continuously track competitor activity and actively scan the industry environment for developing trends and practices

  • Responsible for tracking of customer feedback on product quality and escalating product issues to appropriate authority within the organization


  • Liase internally with MSS Alliance team (including RSM, BM- Distribution & ASM/SE Distribution) to ensure Primary sales and implementation of related Go to Market strategy.

  • Liase internally (e.g. with supply chain) to get the required resources and optimize their utilization in order to ensure that the organization meets all its set targets

  • Liase externally and build relevant and productive relationships in the market

People Management

  • Facilitate change management within the organization - develop competencies of ASM’s to continuously track external environment and find innovative ways to grow the market

  • Responsible for communicating with team and ensuring that the organizational goals are well understood

  • Help Business Manager attract, train and retain talent in own region; ensure high motivation and enthusiasm level of team members

Ensure objective performance evaluation and management of team; establish a culture of constructive feedback and continuous improvement thereby developing and leading a group of energized and aggressive sales professionals

Primary Work Location

IND Kolkata - Naya Patty Pachimpara

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.