BD (Becton, Dickinson and Company) Marketing Manager - MDS in Kuala Lumpur, Malaysia
Job Description Summary
The Marketing Manager is responsible for the strategic marketing of the MDS portfolio for local market to ensure key revenue, growth targets and objectives are achieved.
The Marketing Manager is responsible for the management of the MDS products for local market strategy, support of new product development as well as planning and executing product launches / re-launches in Malaysia to ensure key revenue, growth targets and objectives are achieved:
Manage the product line as a business, helping to develop strategy and drive execution. Provide input to strategic plan if required.
Marketing Programs – Develop and execute integrated marketing plan, including:
o Planning and execution of new product launches
o product positioning
o programs, tools and collateral to support the local sales organization
o ensuring proper internal review (e.g. Regulatory, Legal, Clinical) of all materials is conducted
o supporting sales training activities
o monitoring competitive activity
o effective utilization of market research to investigate, challenge, support or validate hypotheses about product/ market
Field focus - spend significant time (50%) in the field with sales personnel and customers. Develop and implement programs to facilitate meaningful and productive relationships with Key Customers
Develop a KOL network to support and drive the MPS business in Malaysia
Product forecasting and monitoring sales results
Primary Work Location
MYS Kuala Lumpur - Damansara Heights
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.