BD (Becton, Dickinson and Company) Product Manager in Kuala Lumpur, Malaysia
Job Description Summary
PURPOSE OF JOB
The incumbent will be responsible for the business market (Malaysia and Philippines) in terms of strategy development, branding, sales forecast at a product line level; influences the development and drives the execution of functional or product line plans. The incumbent works within the overall framework of BD Medical business to ensure rapid growth, increase in market share and robust bottom line performance. Influences within work area/ department/ function; provides significant input into product line-related business decisions and resource planning; plays critical role in key projects/ initiatives. Expectations of time allocations will be to focus 20% on SEA reporting; 50% of time in the Malaysian market with the remaining 30% for the Philippines market.
Marketing Plans and Promotional Campaigns
Liaise with SEA Marketing Manager to ensure implementation of WW strategic aims for the brands. Modify plans to suit local country requirements.
Develop deep insights through market research, key opinion leaders’ insights and competitive intelligence to identify growth drivers for Countries.
Create, implement and review short and long-term strategies for category growth, including pricing strategies and budget forecasting for Countries.
Use competitor analysis & market research analysis to fine tune region approved selling messages to enhance competitive advantage for Countries.
Maps and analyzes customer buying processes to guide the development of the value proposition and support sales execution for Countries.
Proactively support the development of go-to-market and other marketing plans with direct responsibility for execution for Countries.
Manage new product performance dashboard reporting and the launch readiness dashboard; closely monitor lead/lag KPIs and report these across the organization throughout commercialization phases, taking prompt, corrective action where indicated and share learnings and best practices for future launches for Countries.
Support sales team in sales forecast and manage A&P spending including FOC and samples for Countries.
Collaborate with team members/ agencies to create tactical programs and marketing collateral (e.g. e-detailing brochures, sales verbatims, retail POSMs, Clinical Product presentation with KOLs) to reach/impact target customers through multiple touchpoint for Countries.
Coordinate and conduct Diabetes Care product/ PCSA sales training as required to sales force in SEA.
Experienced in pre-launch planning and launching of new products for Countries.
Establish and maintain good relationship with key influencers, opinion leaders and professional organizations necessary to carry out his/ her function.
Work together with Distributors – logistics and regulatory to ensure good supply of regulatory document for selling product (leaflet, IFU, sub-label etc) in proper and timely manner for Countries.
Coordinate and execute marketing, advertising, promotional events/campaigns such as symposium in terms of logistics planning and setup instructions for sales team for Countries etc.
Good experiences and knowledge in trade marketing and retail merchandising is required.
Support key ad hoc projects that maybe assigned from time to time.
Interact with all levels of staff in the respective country
Interact with counterparts from the Diabetes Care organization in South East Asia marketing team
Interact with the local Leadership Team of South East Asia
- Interact with customers, distributors, and professional organizations
- Degree with Pharmacy/ Science background preferred
5+ years of work experience in the Pharmaceutical / Medical Device industry with a Multinational company
Of which at least 3 years should have been in a marketing position
Be able to communicate confidently in external face to face meetings/ group meetings
Highly customer oriented
Able to work independently
Good working attitude include: teamwork; accountability & integrity
Good written and oral communication in English
TECHNICAL COMPETENCIES :
Create an inclusive environment and effectively manage across differences
Guide others towards shared goals
Provide the development, coaching, feedback and resources to accomplish tasks
Strategic Account Management
Ability to lead, manage and develop superior relationships with the selected key strategic accounts in a given business or country
Define strategies and action plans to delight customers with superior products and services that differentiate BD from competitive threats
Product/Market Knowledge – Voice of Customer
Understanding of product range and product features, benefits and applications and how they are used
Understanding of market mechanism, competition, market-players and customer needs
Knowledge of customer feedback initiatives (benefits/limitations)
Ability to understand and anticipate future market trends and directions
Understands How the Business is Run
Understands Relevant Product Knowledge
Drive for Results
Primary Work Location
MYS Kuala Lumpur - Damansara Heights
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.