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BD (Becton, Dickinson and Company) European Product Manager, Infection Prevention - Home Office in Le Pont-de-Claix Cedex, France

Job Description Summary

Job Description

Company Overview

BD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We lead in patient and healthcare worker safety, and technologies that enable medical research and clinical laboratories. Our innovative solutions help advance medical research and genomics, enhance the diagnosis of infectious disease and cancer, improve medication management, promote infection prevention, equip surgical and interventional procedures, optimize respiratory care and support the management of diabetes.

Marketing Vision

Product and marketing managers, whether at a country or regional level, are instrumental in driving marketing excellence to ensure marketing becomes a core competency and source of competitive advantage for BD in Europe. These positions are critical to making fact-based and choiceful strategic business decisions, driving rigorous and disciplined processes and marketing strategies to unlock opportunities in a consistent manner to drive sustainable profitable growth.

Overall purpose of the role

The European Product Manager is responsible for managing part of the portfolio of infection prevention (IP) products to maximize growth and profitability on the assigned market, according to regional marketing targets and guidelines. Partners closely with the sales organization to understand customer needs and position BD´s portfolio and capabilities in a credible and differentiated way. Develops implements and maintains "best practices" in product management, while manages extensive interaction with internal and external stakeholders.

Reporting to the IP European Marketing Manager, the Product Manager will be working and collaborating with the regional marketing team and in country marketing and sales teams.

Job Objectives & Primary role responsibilities

  • Develop and execute a fact-based regional marketing plan for relevant product portfolio including market shaping and development and marketing communications strategies and activities, in line with the regional marketing strategy

  • Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor pricing) and qualitative data (e.g. customer needs, competitor activities, plans, technologies and applications); recommending suitable actions to maximize opportunities and minimize potential threats to the business

  • Build and develop customer intimacy and advocacy

  • Develop segment based messaging for assigned portfolio and activates it with the Field Sales team

  • Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence

  • Support the country teams with product information and drive product portfolio training initiatives as appropriate

  • Interface with Regional Marketing Team and WW Platform team to share information and update with market data, product developments and market specific strategic and tactical plans

  • Prepare and maintain product specifications and technical documentation for internal and external use

  • Handle product related customer requests and complaints

Desired Competencies & skills

  • High degree of autonomy: ability to take ownership of tasks and get things done

  • Min. 6-8+ years-experience in a commercial/marketing role

  • Experience in developing a new business or geography

  • Acute understanding of the commercial needs

  • Results focused

  • Excellent communication and interpersonal skills

  • Experience working in a matrix organisation, ideally working in a multi-cultural environment

  • Dynamic, innovative, engaging and inclusive personality

  • Business and financial acumen

  • 50% travel (country or region related)

Primary Work Location

FRA Le Pont-de-Claix Cedex

Additional Locations

DEU Karlsruhe, ESP San Agustin del Guadalix, FRA Parkile, GBR Crawley, ITA Rome

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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