BD (Becton, Dickinson and Company) Alternant Regional Marketing & Commercial Excellence in Le Pont-de-Claix, France
Job Description Summary
As regional marketing manager & Commercial excellence intern, you will work closely with regional Marketing managers, Business and Sales leaders across the globe, driving Commercial Excellence and regional marketing tactics.
Regional Marketing Missions:
Working in close partnership with the regional marketing manager, you will be a key contributor to the design, implementation, and enhancement of regional marketing tactics. touching all aspects of the marketing mix: Product, Pricing, Promotion from Strategy to Execution. Your missions will be:
Support regional marketing activities for Existing and New Products using best practices in digital marketing
Provide recommendation on new digital activities, lead generation & qualification
Provide market analysis on specific topics
Monitor regional activities through dashboards update, analysis of pipeline of opportunities, reporting of account-based marketing activities.
Support omni channel communication plan: support the execution of digital campaigns
Collaborate with global communication team to execute tradeshow and pharma event
Support Annual Price Increase process through targeting of price increase opportunities, project coordination with sales teams, price impact monitoring.
Work cross-functionally to collect input and market feedback on competition & market insights
Work on communication around pricing initiatives to increase visibility and legitimacy of the pricing function (Studies, PowerPoint presentations, training, videos, intranet…).
Studies in Business School with Marketing, communication, digital marketing & entrepreneurship specialization preferred
Analytical skills, comfortable with numbers, ( Good knowledge of Excel mandatory )
Customer/Value oriented mindset with Good interpersonal skills
Dynamic, reactive, well organized, result-oriented and self-motivated
Proactive approach to drive business improvement, with strong commitment and professionalism. Ability to challenge status quo.
Ability to interact in English
Primary Work Location
FRA Le Pont-de-Claix Cedex