BD (Becton, Dickinson and Company) Alternant Regional Marketing in Le Pont-de-Claix, France
Job Description Summary
Trainee Regional Marketing EMA/NA
BD in a few words :
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care.
We have over 70,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
Regional Marketing Missions:
As regional marketing trainee, you will work closely with regional Marketing managers, Business and Sales leaders across the globe, driving & executing regional marketing tactics.
Working in close partnership with the regional marketing manager, you will be a key contributor to the design, implementation, and enhancement of regional marketing tactics, touching all aspects of the marketing mix: Product, Pricing, Promotion from Strategy to Execution.
Your missions will be:
Support regional marketing activities for Existing and New Products using best practices in digital marketing
Provide recommendation on new digital activities, lead generation & qualification
Provide market analysis on specific topics
Monitor regional activities through dashboards update, analysis of pipeline of opportunities, reporting of account-based marketing activities.
Support omni channel communication plan: support the execution of digital campaigns
Collaborate with global communication team to execute tradeshow and pharma event
Support Annual Price Increase process through targeting of price increase opportunities, project coordination with sales teams, price impact monitoring.
Work cross-functionally to collect input and market feedback on competition & market insights
Work on communication around pricing initiatives to increase visibility and legitimacy of the pricing function (Studies, PowerPoint presentations, training, videos, intranet…).
Studies in Business School with Marketing, communication, digital marketing & entrepreneurship specialization preferred
Analytical skills, comfortable with numbers ( Good knowledge of Excel mandatory )
Customer/Value oriented mindset with Good interpersonal skills
Dynamic, reactive, well organized, result-oriented and self-motivated
Proactive approach to drive business improvement, with strong commitment and professionalism. Ability to challenge status quo.
Ability to interact in English
Primary Work Location
FRA Le Pont-de-Claix Cedex
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.