BD (Becton, Dickinson and Company) TRAFFIC & ANALYTICS MANAGER in Le Pont, France
Job Description Summary
In keeping with our growth plans and our global MarCom strategy, we are currently looking to add an outstanding individual within our sub Digital Strategy Team. Under the guidance of the Digital Channel Excellence Team Leader and in partnership with the Digital Strategist, the Traffic & Analytics Manager will provide traffic strategy related to our BD digital ecosystem, associated MarCom programs and campaigns.
As a Traffic & Analytics Manager, you will be responsible for:
Providing strategy and leadership to design & deliver world-class communications and to enhance the Brand Experience
Work collaboratively with the Digital Hub associates to define traffic strategy/actions and reporting requirements for the BD’s digital presence & for the associated programs and campaigns
Depending on the KPIs, monitor a diverse set of campaigns simultaneously for maximum engagement and exposure (SEO / SEA / email / Social…) especially via Marketing automation tools
Analyze macro and micro analytics related to in-page behavior and traffic drivers to make data based decisions
Grow our talent
Improve processes & systems
Challenge existing ways of thinking in a way that is innovative whilst maintaining positive internal relationships and being respectful of the existing MarComs activities
Monitor success and help the team taking appropriate corrective action
Identify trends and insights, and recommend how to optimize spending and performance based on insights
Lead efforts to research and evaluate new tools/capabilities in the analytics industry
Stay abreast of web analytics trends and best practices
Ideally, you will have a minimum of 5 years’traffic management with proven quantitative orientation that includes digital demand and web experience.
Experience in marketing / communications/statistics/science or other relevant area.
Strong understanding of direct, digital, and lifecycle marketing
Primary Work Location
FRA Le Pont-de-Claix Cedex
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.