BD (Becton, Dickinson and Company) Especialista de Mercadotecnia Digital in Mexico City, Mexico
Job Description Summary
Under the guidance of the regional Marketing leaders, you will be the project lead for the execution of the digital marketing strategy across the LatAm market. You’ll be responsible for the planning and project leadership of a variety of Digital Projects, including web ads, SEO/SEM, PPC, social media, display advertising, and website updates, functionality, features, and data gathering. This position assists in maintaining our presence across all digital channels, measuring, analyzing, and acting on performance of strategies. In this role, it will be key to collaborate with country marketing teams, agencies, CoE and IT teams to develop, implement & assess the success of our key digital solutions and build our future digital road map to continually transform the business forward.
How about belonging to a leading global medical technology company that acts to advance the world of health?
BD is one of the largest medical technology companies in the world. We have a unique position in the market with solutions to improve disease management and care management, customer support, health professionals and patients in improving clinical practice. Globally, we are more than 65,000 employees passionate about what we do and we are committed to advance the world of health with solutions from diagnosis to treatment.
Develop, execute and promote a digital strategy, to include multi-channel marketing and communications strategies, to drive increased key customer engagement and influence.
Develop a digital marketing roadmap based on country needs, priorities, and expectations.
Develop digital plans for awareness, demand generation and retention campaigns with measurable objectives.
Leverage digital initiatives to generate new revenue streams and increase return on investment for the region.
Ensure alignment between web presence and strategic business objectives focusing on the customer experience/engagement.
Partner with the sales organization for funnel optimization from MQL to SQL.
Drive education related to digital marketing, channels, platforms, and the adoption of digital marketing approaches while seeking continuous improvement opportunities.
Responsible for organic and paid growth strategies, SEO, SEM and analytics.
Manage the digital spend aligned to each platform marketing budget and other organizational resources.
Ensure needs and solutions are fully understood and connected to one cohesive master strategy, in sync with global objectives and day to day operations of existing digital assets.
Develop multi-channel feedback systems that capture insights regarding customer behaviors and trends.
Provide insights by working closely marketing leaders, gathering qualitative and quantitative user feedback via multiple formats.
Verify and maintain the integrity of data sources and integration to promote reuse and inheritability across the digital ecosystem.
Understand key market trends, barriers, customer insights, and competitive information to identify customer needs at regional levels and translate into actionable programs
Build and maintain relationships with key stakeholders; align, document, and communicate regularly to ensure alignment on strategy, delivery, prioritisation and timing.
2-3 years in demonstrated ability in Digital Marketing.
Good understanding of direct, digital and life-cycle marketing
Comprehensive understanding of digital ecosystems and how desktop, mobile, social, search and other online and offline channels work together in a consumer’s journey is preferred
Experience with platforms such as CMS, digital asset management, ERP, marketing automation, CRM, web-service architecture, database administration, cloud architecture, business process planning, product life-cycle management for medical devices, services and technology organization.
Manage a high volume of projects simultaneously and maintain high quality deliverables in sometime ambiguous business environments
Financial acumen and experience with developing financial models to assess impact of digital strategies
Desirable notions of CSS and HTML.
Excellent verbal and written communication skills in English, Spanish and Portuguese language would be helpful.
Healthcare experience is desired, but not required.
Results oriented; ability to design digital solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to details.
Ability to work across boundaries and partner with various stakeholders to build consensus and achieve business results.
"At BD we provide equal opportunities to all candidates and associates without taking into account gender, age, temporary or permanent visible and non-visible disability, ethnicity, race, religion, appearance, sexual orientation, gender expression and identity, occupation, personal style, marital status, as well as people with different opinions, points of view, lifestyles, ideas, ways of thinking and being. The mistreatment or discrimination of and towards a BD associate is unacceptable”
Primary Work Location
MEX Mexico City - Lomas de Chapultepec
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.