BD (Becton, Dickinson and Company) European Containment Product Manager in Milano, Italy
Job Description Summary
Are you a fast learner, seeking new challenges and professional development? In this marketing role, you will be responsible for managing a specific part of the BD Preanalytical Systems portfolio. The essential function of it is to champion product management of the Containment Preanalytical Systems Portfolio. This role also includes driving of core strategic initiatives in order to help the European Region achieve the desired financial performance. One of essential facets of the role is to collaborate cross-functionally across the regional team, to engage with country marketing teams, and to coordinate specific activities with a global organization.
Provide input on the related portfolio to the regional strategic plan, annual budget and marketing plan development
In conjunction with the country product managers, develop market-specific strategies and tactics, while providing clear direction on the relevant value and product positioning to drive category share gains
Support the implementation of the European product portfolio strategies, including pricing, positioning and product promotion
Develop and maintain a competitive intelligence database for a related product range. Develop and support market research activities (e.g., Voice of Customer) and Post Market Surveillance studies
Strengthen expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor pricing) and qualitative data (e.g. customer needs, competitor activities, plans, technologies and applications). Recommend suitable actions to maximise opportunities and minimise potential threats to the portfolio in scope
Provide detailed monthly business commentary on business performance of the relevant product families
Monitor SFDC funnel and reports. In collaboration with sales effectiveness / pricing team, contribute to launch dashboard updates, as appropriate
Support accurate forecasting process by aligning regional monthly demand, and work on annual long-term manufacturing forecast. Monitor and correct product demand for capacity planning, and life-cycle management initiatives
Manage product life-cycle, including product recalls and field corrective actions. Ensure timely and informative communication to country teams and their customers, respectively
Provide product training for the portfolio at hand. Support the Field Sales team with product information and necessary updates. Contribute to product training initiatives, as appropriate
Keep product information depository regularly updated. Develop and maintain comprehensive product information files / database to ensure sources of reference for all relevant product technical enquires, supporting BD to be well-positioned to meet technical requirements of tenders
Adapt, develop and implement new product launch programs and campaigns, aligning with market-specific strategies and coordinating with all relevant stakeholders
Work with MARCOM COE on the development and production of promotional materials / marketing collateral (digital and traditional) and tools, which deliver key messages, positioning and reflect brand essence
Effectively collaborate with the European marketing team to ensure an integrated and differentiated approach to build solutions throughout the PAS portfolio in a customer-centric way. This includes timely engagement of clinical, regulatory, supply chain and other relevant functions. Contribute to BDX projects, as appropriate
Evaluate and develop Key Opinion Leader (KOL) plan in conjunction with a Clinical team to ensure strategic alignment and common communication
Conduct regular customer visits to develop awareness of the key market requirements / customer unmet needs
Skills and Competencies
Fast learner with can-do attitude, able to work at high pace on tasks of varying complexity; we are looking for someone able to develop into a brand champion
With deep understanding of market dynamics and customer needs, and of the principles of marketing. Capable of determining value-proposition and value offer for solutions in specific customer segments
An analytically minded person, with rigour working with numeric and qualitative data types. Ability to work on forecasting and business cases modelling
A team player, who thrives working in dynamic environments and builds on strengths of peers. Ability to lead in matrix setups
Successful experience in campaign development and management of relationship with MARCOM COE / Agency management
Strong communicator, able to deliver messages across the organization and to customers
Degree level qualification or equivalent
Experience within medical devices, laboratory, clinical practice and or broader healthcare environment
Strong, proven marketing experience in increasingly responsible positions in marketing. Strategic outlook and demonstrated success in launching new products
Knowledge of the European market preferred
Fluent English and additional European languages would be an advantage
PC Literate, intermediate level in Excel / Word / PowerPoint etc.
A successful candidate is a dynamic person with excellent interpersonal skills, clear and precise communication and strength to propose and apply actions. This person will be able to influence and get things done, even without direct authority in a matrix organization. A good candidate is expected to display ability to work autonomously, and be capable of independently generating, prioritizing and completing work. In this role, a European Containment Product Manager will be able to demonstrate progressive achievements across a multidisciplinary environment and enjoy multiple opportunities for self-development to effectively evolve in a complex and consensual multicultural environment, as well as in a highly matrixed organization.
Complexity of Duties:
Able to work on complex issues and tasks, where analysis of situations or data requires an in-depth knowledge of business, industry and European markets
Ensures budgets and schedules to meet business requirements
Position can be based in Nyon, Switzerland, or can be based in another location in Europe as a remote job. If based in Nyon, approximately 40% of work time is anticipated for travel. If based in Europe, frequent travel to Eysins will be additionally required.
If this describes you and your career aspirations, then please click on the APPLY button.
Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: http://bd.tal3nt.community/
Primary Work Location
CHE Eysins - Business Park Terre-Bonne
BEL Erembodegem - Dorp 86, CZE Prague - Becton Dickinson Czechia, s.r.o., DEU Heidelberg - Tullastrasse, ESP Ajalvir - Madrid, FIN Helsinki, FRA Le Pont-de-Claix Cedex, GBR Winnersh - Eskdale Road, ITA Milano - Via Enrico Cialdini, SWE Stockholm - Arstaangsvagen, SWE Stockholm - Marieviksgatan
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.