BD (Becton, Dickinson and Company) Product Manager in Mississauga, Canada
Job Description Summary
The BD Product Manager role is responsible to manage the marketing processes and programs associated with the BD Biosciences Research platform in Canada. The role is responsible for the development and implementation of a consistent and integrated marketing and sales strategy for the research portfolio of products in order to meet established sales and category share targets. The role will work as part of a cross functional and collaborate team that is responsible for developing a marketing strategy and value proposition that drives customer interest, lead generation, lead conversion, customer loyalty and retention.
Reporting to the National Sales and Marketing Director, the Product Manager will have the following responsibilities:
Develop the BD Biosciences business to achieve financial objective revenue and profit growth targets.
Define and execute a fact-based marketing strategy that accelerates growth for the product platform
Assist with strategic market planning activities and tactical implementation
Develop a strategic product life cycle management plan for products in the portfolio
Plan and execute market research, product launch activities and marketing campaigns to ensure effective and rapid customer adoption of BD technology
Develop and manage market communication plans and sales tools
Participate as a member of the worldwide BD Biosciences Research marketing team to ensure that regional customer and market requirements are met for product development and global marketing plan execution
Support sales activity through customer site visits and technical presentations
Primary Work Location
CAN Mississauga - Derry Road West
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.