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BD (Becton, Dickinson and Company) Marketing Director, BD Interventional in Mississauga, Ontario

Job Description Summary

Job Description

The Marketing Director will oversee the Marketing & Clinical responsibilities for the BD Interventional Team. Lead Interventional Marketing team in developing strategies, platforms, and programs. Responsible for overall profit and loss of all Platforms; Lead efforts of team in Strategic Marketing, Clinical programs, Financial, and Operational programs, Business Case development, Market Research , Competitive knowledge and KOL and Advocacy development.

Manages, directs and implements all aspects of a marketing plan for an entire geographic business. Will manage and mentor Marketing Managers, Product Manager, Marketing Coordinator & Clinical Specialists to develop and execute strategic and tactical plans. Will be accountable for assessing new business opportunities with source divisions; integration of all acquisitions; and developing accurate forecasts for all portfolios.

  • Provide strategic direction, prioritize resources and to ensure successful launches and commercialization efforts

  • Achieve and exceed annual revenue and profit objectives in accordance with the annual business plan. Collaboration with WWBU's & Regional Sales teams to execute national objectives and strategies.

  • Develop deep insights through research and analytics to inform marketing and product development, decision-making, and marketing programs

  • Measure/monitor progress to revenue and income targets; communicate progress to designated parties.

  • Optimize financial performance and leverage resources required for marketing success and related business performance

  • Develop and build high performing marketing team

  • Interface with Sales, Strategic Customer Group, Strategic Marketing Team, Clinical Team, and Marketing to align selling, marketing, and Clinical efforts to opportunities and to drive conversion of practice where practical.

  • Development and implementation of Regional strategy to identify and manage critical issues for customers and create market shaping and development opportunities for solutions

  • Facilitate annual BD ASR Planning Process.

  • Work with Global Business Units to drive Canadian and BDI initiatives.

  • Develop national pricing strategies and recommend necessary modifications to pricing policies as required.

  • Plan, organize and develop marketing initiatives development in conjunction with Sales.

POSITION REQUIREMENTS

Education:

University Bachelor’s Degree- Business or Science. MBA / Masters preferred

Experience:

  • Minimum (5) years healthcare marketing/sales management and Clinical experience

  • Exceptional people management and development skills.

  • Interventional (OR, IR) experience preferred.

Key Competencies Required:

  • Commercialization excellence

  • Marketing planning and execution

  • Market shaping and development

  • Customer insights and analytics

  • Foster new and diverse ideas and courageous team interactions

  • Build strong teams and trust them to drive business

  • Drive continual growth through learning

  • Superior leadership capabilities.

  • Strong intelligence, learning skills, and business acumen.

  • Excellent written and oral communications.

  • Ability to work as a strong team contributor.

  • Detailed knowledge of Marketing Strategies, and Strategic Selling Skills.

  • High level presentation skills in a variety of presentation settings: one-on-one, small and large groups, with peers, direct reports, and senior leadership.

  • Success in leading KOL and Advocacy programs and relationships.

  • Willing to travel 25-30% of the time including overnight travel.

  • Bilingualism an asset

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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Canadian Human Rights Act, Becton Dickinson will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577. #LI-PRO

Primary Work LocationCAN ON - Oakville

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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