Job Information
BD (Becton, Dickinson and Company) MDS Marketing Director in Mississauga, Ontario
Job Description Summary
The Country Marketing Manager is responsible for the development and execution of strategic programs to meet both the short- and long-term growth strategies for the current and future MDS portfolio offerings in the Canadian market across consisting of Vascular Access Devices (VAD), Catheter Care (CC), Injection Systems (IS), and Infusion Preparation and Delivery (IPD). As such, the role requires leading and developing talent in the Marketing team, maintaining Canadian representation amongst Global colleagues, collaborating, and interacting with the Global business platforms and strong coordination between the business and our functional partners (supply chain, finance, medical affairs and quality/regulatory affairs). This individual is a significant contributor to the delivery of cross business objectives: expanding the depth and breadth of our individual BU offering, accelerating growth through collaboration across various portfolios and driving key growth initiatives through targeted metrics.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Responsibilities
Lead and support the marketing team to develop and implement marketing plans and go-to-market strategies, including customer target segments, channel and pricing strategies that maximize market penetration and customer access.
Strong commitment to developing talent across extended teams; and actively focused on advancing the careers of marketing commercial associates. Consistently modelling the desired behaviors and creation of demand conditions for marketing tools; for example, support the BD Way of Marketing training curricula, marketing planning processes, competencies, and recognition programs.
Collaborate with the global and local teams, on the development of a multi-year annual strategic review (ASR) of the business growth outlook and investments necessary to drive continued growth.
Develop a leading customer experience with the BD brand. Recognized within the marketing function and across other functions as a true advocate for the customer and/ or patient.
Understands and addresses customer/ patient needs in the products, services and/or processes we develop, market and sell.
Works to improve internal process bottlenecks on behalf of the business to support agile decision making on behalf of the customer.
Supports the development of compelling marketing and sales strategies in collaboration with the Canadian Marketing Council, MDS Marketing LT, BU Sales Directors and Corporate Accounts Team to implement customer solutions that drive incremental revenue growth for BD Canada.
Strong commitment to a culture of collaboration within the business and between the functions. Driving execution our strategy through alignment and collaboration with sales & SCDs, clinical/applications, finance, Medical Affairs, HEOR, Contracts, RFP Team, Supply Chain and Logistics.
Skills and Competencies
Understanding/experienced in managing financial/operational processes.
Bilingualism in English and French is an asset.
Strong communication skills both verbal and written; mastery of influencing others and building relationships.
Demonstrated expertise in marketing excellence; proven skills in driving strategic offering for healthcare's C-suite and higher.
Ability to gain deep insights from relationships, analytics and research to inform marketing plans and targeted campaigns.
Demonstrated ability in market planning and execution for sales effectiveness.
Ability to work in cross functional tea, fostering environment of customer centricity with speed to action.
Flexibility and willingness to travel – up to 25% of time.
Strong communication skills both verbal and written; mastery of influencing others and building relationships.
Demonstrated expertise in marketing excellence; proven skills in driving strategic offering for healthcare's C-suite and higher.
Ability to gain deep insights from relationships, analytics, and research to inform marketing plans and targeted campaigns.
Demonstrated ability in market planning and execution for sales effectiveness.
Ability to work in cross functional tea, fostering environment of customer centricity with speed to action.
Qualifications and Experience
3-5 years healthcare leadership in marketing and/or sales management.
Previous experience in supporting sales and strategy of large, complex offerings in medical device industry.
Previous People Leadership/Management experience.
Education and Training
Bachelor’s degree
Graduate Degree, MBA preferred
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.
PDN
Primary Work Location
CAN Mississauga - Derry Road West
Additional Locations
Work Shift
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.