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BD (Becton, Dickinson and Company) Technical Product Manager, Informatics in New Jersey

Job Description SummaryGlobal Technical Product Manager – DS Informatics is responsible for developing and driving Diagnostic Systems-Informatics launch strategies and product requirements for next generation microbiology informatics platform. This associate will work closely with other members of the global Informatics platform team – upstream and downstream marketing, instrument marketing teams, R&D, service organization, and regional stakeholders to achieve platform objectives and timely product launches that meet and exceed customer needs.

Job Description

Responsibilities/Summary:

  • Develop and execute commercialization strategies in collaboration with downstream marketing manager and platform marketing teams to successfully launch Informatics products in different regions

  • Develop product mix/messaging and marketing strategies to help develop differentiated value offers to support product launches and yearly marketing plans

  • Collaborate with regions to stay on top of changing customer needs and market trends

  • Support upstream marketing by developing product requirements based on sound fact-based market research and VOC methodologies

  • Work closely with service organization to ensure serviceability (implementation, troubleshooting and support) requirements are incorporated in product requirements and strategy

  • Work closely with Healthcare Economics and scientific affairs teams to develop evidence generation strategy and plan.

  • Effectively collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs to ensure appropriate inputs into portfolio and marketing strategy.

  • Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Qualifications :

  • BA/BS degree in marketing, healthcare informatics, business administration, or within a technical area of focus; Masters degree in healthcare informatics, marketing, or business administration preferred.

  • Minimum of 5 years of experience in worldwide strategic marketing, global marketing, product management, or customer facing role in life science companies; Preferably for an informatics product.

  • Good understanding of operationalizing SaaS (Software-as-a-Service) pricing model

  • Experience with one or more of the following informatics related technologies – LIS/EMR/Middleware, HL7/ASTM

  • Demonstrated skills in collaboratively working with regional teams to drive solution awareness, and competencies to drive solution adoption

  • Strategic agility and action oriented with the ability to drive results.

  • Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results.

  • Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.

  • Demonstrated ability to collaborate cross-culturally.

  • Excellent presentation and communication skills - written and oral - for a wide variety of audiences.

  • Excellent interpersonal skills, ability to develop strong relationships with, customers, advisory boards, and potential or existing business partners.

  • Leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others, comfortable with complex and matrixed-team environments.

  • Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

  • Flexibility to travel globally to regions and customer sites at least 20-30% of the time.

Primary Work LocationUSA MD - Baltimore

Additional Locations

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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