BD (Becton, Dickinson and Company) Marketing Manager Iberia - Peripheral Intervention in San Agustin del Guadalix, Spain
Job Description Summary
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most exciting global health issues.
Our vision for Peripheral Intervention at BD
Our Peripheral Intervention (PI) business unit offers a comprehensive range of medical products, devices and services for the treatment of peripheral arterial and venous disease, cancer detection, and end-stage renal disease and maintenance.
About the role
The essential function of this marketing role is to develop and drive the BDI PI strategy and portfolio in Europe to achieve the desired financial performance through comprehensive and timely market development, portfolio management and execution of key marketing strategies and programs. This role is responsible for managing the value proposition, service offering and portfolio life cycle to optimize market penetration and share of category, in line with worldwide strategic priorities.
Main responsibilities will include:
Develop deep customer and market insight to enable fact based decisions and guide strategy and execution
Provide in-depth knowledge on market trends and size, key influencers and competition
Develop market specific strategies and tactics to ensure that the BDI PI portfolio is well positioned for success, including providing clear direction on the relevant value and positioning to drive market development and category share gains
Articulate and guide market development and crafting working with other partners in the region
Drive implementation of the European BDI PI strategies including pricing, positioning and product promotion.
Develop pricing strategies in accordance with the BD overall company objectives and goals
Collaborate and work optimally with the European marketing team and with the country teams to support strategic imperatives and go to market approaches across the portfolio
Engage cross-functional teams, such as clinical, regulatory, supply chain, public policy and work with Global Platform Teams to drive and support relevant growth projects and provide key information to develop targeted strategies and tactical plans
Develop and maintain expert market and portfolio knowledge and support country teams with relevant portfolio information and training initiatives as appropriate.
Skills and proficiencies:
Strong commercial awareness and understanding
Ability to translate market complexities and clinical information into marketing strategies and programs
Market development and shaping competency, with ability to develop and implement clinical and economic value propositions
Strong communications capabilities to gain support and dedication from others and drive execution
Building collaborative relationships within the region and worldwide teams
Accountability and willingness to make decisions
Self-motivated with a desire for self-development
Qualification and experience:
Degree level qualification or equivalent
Significant experience within the healthcare environment, including confirmed marketing experience with a track record of driving balanced growth
International or European experience
Peripheral Interventional and knowledge preferred and/or a strong understanding of clinical practice in acute care
Ability to work in a matrix organization
PC Literate intermediate level in Excel/word/PowerPoint etc
Excellent communication, presentation and organisational skills
Proficient in English. A further major European language would be an advantage
Prepared to work away from home for up to 40% of the time
Click on apply if this sounds like you!
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.
To learn more about BD visit https://emea.jobs.bd.com/
Primary Work Location
ESP San Agustin del Guadalix
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.