BD (Becton, Dickinson and Company) Associate Director, Marketing, IV Prep in San Diego, California
Job Description Summary
The Medication Management Solutions (MMS) business is a $2.2B global provider of Medication Management technology serving Acute Care Hospitals, Non-Acute Care, and Retail Pharmacies. We are focused on making the medication use process simpler, safer and smarter.
The position is based in San Diego, CA, reporting to the Worldwide Senior Director, Pyxis Pharmacy Solution Platform. This leader will focus on developing long term portfolio strategy and drive operational excellence for the BD Pyxis IV Prep US portfolio, including Pyxis IV Prep products (formally BD Cato) and related solutions.
He/she is accountable for setting the strategic direction and executing the US strategy across functions and regional business teams which also includes engaging in clinical partnership around evidence generation, and commercial partnerships to provide new innovative solutions to the market. He/she is also accountable for the US financial performance of Pyxis IV Prep solutions tied to strategic plan commitments.
Lead definition and execution of Pyxis IV Prep solution strategies for the US market, including growth and innovation strategy, product lifecycle management, and deliver/service capacity planning.
Drive US revenue growth, including current operating year and three-year Annual Strategic Plan
Own the product lifecycle from requirements gathering through production and release, confidently evaluating and balancing risks & tradeoffs.
Work closely with the US business staff to support a wide range of business growth activities, including commercial partnership, mergers and acquisitions, licensing and alliances
Lead US launch & commercial planning for new & expansion offerings through close collaboration with the regional teams & other Functions.
Develop commercial go-to-market strategy working in collaboration with US sales team and Global Customer Service Organization, including participation in key account management in the US
Generating actionable customer insights to drive innovation
Partner with Public Policy, Medical Affairs, and the Clinical Solutions and Strategy group on market shaping, to generate undeniable proof-points & compelling evidence, demonstrating the value of the offering to the market, justifying new pricing & business model innovation.
Other key activities that will make a candidate successful in the role:
Understand BD’s multi-product landscape and build strong partnerships with key stakeholders, including product managers, SME’s, development and design leads, and software engineers.
Lead in-depth discovery conversations with customers to identify deep insights on common problems/needs, clearly articulating the voice of the customer.
Design and validate new customer-centric solutions and capabilities that create differentiated value for the organization’s portfolio.
Work to understand and eliminate complex technical, functional, and business problems, enabling the broader team to efficiently execute on the product.
Lead development of Marketing Plans for new solution offerings, outlining segment-specific Messaging & Positioning, understanding customers, profiles, & motivators.
Work with clinical marketing, platform leaders and sales organizations to ensure maximum penetration of market segments.
SKILLS AND ABILITIES:
Ability to persevere and thrive in ambiguous situations
Strong leadership towards multiple levels in the organization
Transformational strategic thinker/change agent
Ability to lead without direct authority
Disciplined in assumption and metric-based decision making
Exceptional quantitative, analytical, written, verbal skills
Ability to develop and present complex business reviews/presentations; provide clear thinking
Self-driven and highly collaborative; high personal accountability
Possessing and fostering entrepreneurial spirit, resulting in high mutual accountability, nimble problem-solving, and unique, valuable market solutions
Operates on the basis of trust and generates engagement with the team & individuals on the basis of open dialogue
QUALIFICATIONS AND EXPERIENCE:
Bachelor's Degree required, with a strong preference for degrees in Marketing, Business, and Industrial Engineering; MBA preferred
Must have prior new product development experience, resulting in successful new product launches
Experience and understanding of US and international acute care hospitals medication management process
5-8 years of experience in upstream marketing, general management, business development
Ideal candidate will have experience in both upstream and downstream marketing
Demonstrated ability to work effectively in cross functional teams
Ability to travel up to 30% of the time
Primary Work LocationUSA CA - San Diego TC Bldg C&D
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status