BD (Becton, Dickinson and Company) Manager, Pyxis Downstream Marketing – BD Pyxis IV Prep in San Diego, California

Job Description Summary

Job Description

The Downstream Marketing Manager for Pyxis IV Prep will be an integral part of the Pyxis pharmacy technologies team and will be responsible for driving and supporting downstream marketing initiatives that support key business and growth objectives.

Responsibilities:

Go To Market Strategy

  • Develop and maintain a deep understanding of the healthcare environment, markettrends, customerpriorities, and competitive landscape to shape the go to market approach in the IV compounding safety space

  • Exhibit keen business understanding (customers, products, competitors)

  • Define market segmentation, value proposition and competitive positioning to develop strategic marketing opportunities

  • Develop market messaging that drives product demand and end to end IV safety

  • Develop and execute clear and effective integrated marketing plans (strategy and tactics) for pharmacy technology business to drive business growth

  • Responsible for pricing strategy and execution across pharmacy solutions

Commercial Excellence

  • Collaborate with sales, clinical and regional marketing teams to understand market/competition and to drive market share growth and solution penetration

  • Accountable for launch planning, and execution

  • Partner with HEOR to develop and execute evidence generation plans

  • Develop sales and marketing tools, and lead product training for Sales teams

  • Identify, develop KOLs and KOLs and reference site engagements

  • Responsible for internal and external communication plans

  • Create training/education materials to be delivered to internal and external stakeholders

  • Support commercial teams through tradeshows, demos and customer presentations

  • Support efforts to harmonize key commercial processes (pricing, quoting, contracting, etc.)

  • Lead and/or support user groups for existing pharmacy technology customers

  • Support Product Lifecycle management

Qualifications

  • Bachelor’s degree in Business Administration with a preferred marketing specialization

  • 3+ years of experience in marketing and/or product management

  • Strong downstream marketing competency

  • Strong knowledge of acute pharmacy environment

  • Preferred Healthcare / Pharmacy background

  • Demonstrated ability to work effectively in cross functional teams

  • Demonstrated ability to effectively interface with sales organizations and leading sales trainings

  • Demonstrated ability to manage competing priorities in fast-paced environment

  • Strong interpersonal skills with experiene presenting to internal and external teams

  • Ability to travel 25% of the time

Primary Work LocationUSA CA - San Diego TC Bldg C&D

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status