BD (Becton, Dickinson and Company) Jobs

Job Information

BD (Becton, Dickinson and Company) Sr. Marketing Specialist/Assoc. Marketing Manager in San Diego, California

Job Description SummaryThe Sr. Marketing Specialist/Assoc. Marketing Manager, MMS is responsible for supporting developing, managing and delivering the go-to-market programs to enable the commercial success for End to End Medication Safety. The Sr. Marketing Specialist/Assoc. Marketing Manager, will support the downstream marketing efforts in support of the products and organizational objectives. This role will support the customer workflow around the management of supplies and medications while also supporting an enterprise approach as measured by the development of value offers to drive committed contracts, competitive conversions, sales revenue and profitability.

This role will have/develop working knowledge of the unique needs of managing the safe delivery and administration of medications and be able to demonstrate key product features and describe customer benefits while also presenting its contribution to the “connected medication management” system. This role will focus on supporting operations and workflow within the pharmacy, nursing and procedural areas and best practices to support customer goals and objectives.

The position reports to the Director, Downstream Global Marketing, and will require close cross functional collaboration with the Alaris, Pyxis, ISD, Fluids and HealthSight Platform Downstream and Regional Marketing Teams as well as Sales, Commercial Operations, GCS Teams etc.

Job Description

Responsibilities

  • Support the development and management of marketing programs and promotions (for assigned categories) to support sales objectives

  • In conjunction with the Director, Downstream Global Marketing, connects regularly with stakeholders in the broader E2E & Downstream Marketing Teams to ensure alignment

  • Develop, and utilizes market analyses and market research where necessary, and evaluates results to optimize the marketing planning process – as well as building case studies that show the impact of value offers and other account level initiatives

  • Support creation of marketing tools that support US Regional marketing strategies; develops various internal and customer-facing tools and materials developed specifically for use by the SCG team (i.e. Customer PPT, iPad apps, marketing collateral, etc…)

  • Assist with the development and implementation of marketing communication materials across all elements of the communications continuum, including digital and website

  • Support launch objectives, strategies, metrics and contingency plans that align with BD goals which includes:

  • Planning, scheduling and tracking of product launch activities

  • Identification and resolution of launch issues or schedule problems

  • Collaborate with platform marketing to ensure key deliverables are met prior to launch

  • Support the development of sales messaging, 3 whys, 10% messaging, and new customer-facing tools and materials or update existing ones

  • Work closely with the Platform Marketing and Sales Management to understand the customer program needs to support product revenue objectives and lead the development and execution of those programs

  • Support the strategy and development of the annual promotional calendar (for assigned categories), working closely with Marketing and Sales

  • Support the Sales Organization in the preparation of Program and Promotional training materials

  • Identify opportunities to develop support tools/processes that increase sales productivity and effectiveness in the field (i.e. sales collateral, systems, tools – whiteboards, PowerPoint and other tools required by the Sales Council)

  • Support launch readiness in CER, Global Marketing Planning, PDT, and Marketing Functional meetings

  • Develop customer success material to highlight MMS successes and best practices, including testimonials, case studies, videos, and webinars and other evidence generation tactics

  • Promote and leverage inclusion & diversity to achieve best outcomes and an inclusive work environment. Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes.

  • Demonstrate agility and action orientation when facing ambiguity, change and uncertainty.

Requirements

  • Bachelor's degree.

  • Minimum of 3-5 years of business experience in the life science or medical technology industry.

  • Minimum of 2-3 years in product, market management or sales. Business experience may include marketing, sales, sales training, business development.

  • Experience with B2B marketing required

  • Strong customer-facing presentation skills – demonstrated ability to deliver engaging and impactful customer-facing presentations.

  • Excellent analytical skills and high business acumen.

  • Experience with digital marketing including email and social media.

Additional and preferred skills and qualifications

  • MBA preferred.

  • Enthusiastic, self-motivated strong team player.

  • Experience in planning, executing and measuring marketing programs

  • Experience in supporting and training salesforce for new product launches and on-going sales messaging

  • Ability to handle multiple projects.

  • Excellent communication skills.

  • Experience developing customer facing tools (i.e. presentations and spreadsheets) that are impeccable in content and cosmetics.

  • Success in navigating cross-matrix organizations – must be able to collaborate with various work teams to be effective. Works constructively with internal functions including various marketing teams, Finance, Quality/Regulatory, etc…as appropriate.

  • Experienced in using Microsoft Office applications - particularly Excel, Word, PowerPoint and Teams.

  • An understanding of the use of CRM databases (salesforce.com).

  • Familiarity with Veeva Vault regulatory review system.

  • Well organized with good process management skills.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status

Primary Work LocationUSA CA - San Diego Bldg A&B

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

DirectEmployers