BD (Becton, Dickinson and Company) Jobs

Job Information

BD (Becton, Dickinson and Company) Software Engineer, Marketing Cloud - Remote in San Francisco, California

Job Description Summary

POSITION PURPOSE

Liberator Medical Supply, a subsidiary of BD, is seeking a Staff Software Engineer, Marketing Cloud to lead development of solutions which enable our teams to make accurate customer-first decisions at every level, at the speed business demands. Our vision is to create world-class service capabilities making it easier for customers to manage their condition, improve their lives, and access and consume our products. We are implementing solutions that are customer-centric, integrated, efficient, flexible, scalable and user-friendly.

The ideal candidate has passion for digital technology, analytics and digital marketing in the role of Software Engineering and Marketing Technology. The ideal candidate is an agile practitioner, fosters teamwork, and can build strong interpersonal relationships with the marketing team, technology team, leadership, and stakeholders with a focus on building the right functionality in the right order and helping overcome obstacles. This is a highly visible, business impacting position. The successful candidate must be highly analytical, detail-oriented, and naturally curious with the ability to improvise and develop creative solutions when common approaches fail. The candidate possesses a strong value of pragmatism over idealism in times of uncertainty with a perpetual curiosity and passion for honing your craft.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

PRIMARY DUTIES AND RESPONSIBILITIES

  • Deeply understand and drive toward the business goals and intended customer outcomes.

  • Build and maintain automation journeys in Marketing Cloud to support campaigns while enhancing the customer experience.

  • Think independently and be an excellent problem solver. Able to acquire new skills and knowledge “on the fly” in order to resolve issues with new and unfamiliar systems.

  • Develop and carry out marketing programs that use Email Studio, Advertising Studio, Web Studio, Journey Builder, Automation Studio and some custom integrations.

  • Work directly with stakeholders to set and manage expectations for each campaign while planning for paths of continuous improvements.

  • Understand how data flows between digital marketing capabilities (Salesforce, Marketing Cloud, Evergage, etc.) - and when it doesn’t, why it doesn’t and how to fix it.

  • Analyze data from digital marketing programs to develop internal best practices by proactively researching email and mobile engagement statistics.

  • Evaluate and provide guidance for automation opportunities across digital platforms.

  • Ensure all customer record data is successfully segmented for success.

  • Possess strong quantitative skills, strategic thinking, logical reasoning, and desire to make data-driven decisions.

  • Use Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, phone, and mobile touchpoints) -- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment.

  • Create or help validate SQL queries used to pull data for reports or into emailing automation programs.

  • Lead ongoing Salesforce Marketing Cloud platform health, solve system errors and provide user support.

ANCILLARY DUTIES AND RESPONSIBLITIES

  • Help the team implement sequenced email and nurture journeys in Salesforce Marketing Cloud including multi-channel campaign execution, dynamic customer journeys, pre- and post-campaign analytics including audience building and segmentation.

  • Contribute to agile environment by proactively identifying opportunities for process improvement and reducing execution complexity.

  • Participate in sprint planning, daily stand-ups, sprint reviews and retrospectives to enable progress, and surface and resolve impediments.

  • Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of campaign deployments.

  • Excellent communicator and presenter to cross-functional business stakeholders, senior team members, etc.

  • Lead collaborations to determine automation project needs and requirements.

  • Desire to be part of a fast-paced, entrepreneurial culture.

MINIMUM REQUIREMENTS OR QUALIFICATIONS

Education /Experience :

  • Bachelor’s degree in Computer Science, or equivalent (MBA or Master’s in Computer Science preferred)

  • 5+ years of experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder

  • Experience working with Marketing Cloud data extensions, SQL queries and AMPScript

  • Advanced knowledge of and ability to create SQL queries as they relate to list management, audience segmentation, and data extension creation

  • Working knowledge of email best practices (e.g., targeted lists, subject lines, messaging, deliverability); as well as best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging

  • Deeply understand email creation, SMS generation, Journeys, triggered automations, and SQL queries within Salesforce Marketing Cloud including deep understanding of email best practices and CAN-SPAM laws and TCPA

  • Experience with analytics tools such as Google Analytics, Datorama, or similar

  • Experience with Google Analytics, Google Tag Manager and general funnel hygiene

  • Healthcare experience is a plus

  • A/B, Multi-variate testing experience is a plus

  • Familiarity with the SFMC API is a plus

  • Experience with Gitlab and CI/CD is a plus

  • Experience with DevOps process related to Salesforce

Skills:

  • Analytical—the individual synthesizes complex or diverse information.

  • Problem solving—the individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully.

  • Oral communication—the individual speaks clearly and persuasively in positive or negative situations, demonstrates group presentation skills and conducts productive meetings.

Licensure or Certifications required:

  • Marketing Cloud certification required

  • Marketing Cloud Administrator certification required

  • Marketing Cloud Email Specialist certification preferred

  • Salesforce Administrator certification preferred

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

Primary Work Location

USA GA - Covington BMD

Additional Locations

USA FL - Stuart HQ

Work Shift

US BD 1st Shift 8am-5pm (United States of America)

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

DirectEmployers