BD (Becton, Dickinson and Company) Associate Marketing Manager - Flow Cytometry/Immunology - San Jose, CA in San Jose, California

Job Description SummaryBD Biosciences is building our U.S. Region marketing team and is looking for star talent to join our team. We are looking for an assertive and energetic Associate Marketing Manager to support our Life Sciences flow cytometry portfolio, which consists of Cell Counters, Cell Sorters, Cell Analyzers, Reagents, Data Acquisition and Analysis Software, and Support Services. The Associate Marketing Manager will be instrumental in executing differentiated value-based marketing programs and campaigns that drive customer engagement, demand generation and sales conversions. This role will collaborate with members of the U.S. and global marketing teams to deliver against business and financial targets.

Job Description

Associate Marketing Manager - Flow Cytometry/Immunology - San Jose, CA

Job Summary :

The Associate Marketing Manager will be working front and center to the execution of marketing plans in areas of grant program & sponsorship, distribution and E-commerce, tradeshow and content management.

Responsibilities for this role include, but are not limited to:

  • Manage bi-annual research grant program for U.S. customers, including program promotion, application routing, judge payments, recipient profiling, and award disbursements;

  • Support distributor channel partner relationship with day-to-day management (e.g., assigning/mapping available products, preparing quarterly business reviews with rebate and performance analysis, coordinating product trainings, etc.);

  • Support cross-functional U.S. Customer Experience programs designed to improve the customer experience across multiple touchpoints in the buying process;

  • Build effective relationships with customers and global product management team to generate/leverage new scientific content (e.g., webinars, poster, app notes, white papers, etc.) for customer engagement campaigns;

  • Develop and maintain an optimized U.S. sponsorship and tradeshow plan that ensures ample regional coverage and maximum return on investment; and

  • Maintain a pulse of the market through market research and regular engagement in field activities, such as customer visits, tradeshows, and conferences to inform market segmentation analyses and competitive playbooks.

Requirements:

  • BS degree in life sciences; advanced degree a plus.

  • 3 years of experience, preferably in a biotechnology or life sciences industry.

  • Business experience may include marketing, sales, sales training, business development, R&D or other related functions.

  • Specific understanding of immunology and/or flow cytometry is necessary.

  • Results-oriented, capable of managing and driving completion of multiple competing projects.

  • Strong verbal and written communication.

  • Strong interpersonal and team building skills.

  • Agile learner that is able to work with limited supervision.

  • Ability to travel up to 20%.

  • Role is based in San Jose, California.

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Primary Work LocationUSA CA - San Jose

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status