BD (Becton, Dickinson and Company) Associate Marketing Manager (U.S. Region) - San Jose, CA in San Jose, California

Job Description Summary

Job Description

Associate Marketing Manager - San Jose, CA


BD Biosciences continues to build our U.S. Region marketing team and is looking for star talent to join the team. We are looking for another assertive and energetic Associate Marketing Manager to support our Life Sciences (research and clinical) flow cytometry portfolio, which consists of Cell Counters, Cell Sorters, Cell Analyzers, Reagents, Data Acquisition & Analysis Software, and Support Services. The Associate Marketing Manager will be instrumental in executing differentiated value-based marketing programs and campaigns that drive customer engagement, demand generation and sales conversions. This role will collaborate with members of the U.S. and global marketing teams to deliver against business and financial targets.


  • Support eCommerce channel performance through: 1) review and testing of user interface feature enhancements; and 2) maintenance of channel promotions codes;

  • Manage quarterly development process for instrument and reagent promotions by: 1) collecting and synthesizing sales & marketing stakeholder input and market factors; 2) building financial impact models; 3) testing promo configurations in CRM order quoting system; 4) maintaining conversion dashboards; and 5) leading promo introduction calls with sales leadership and teams;

  • Monitor instrument price performance by product platform, sales region and sales representative to ensure alignment with pricing corridors and characterization & minimization of outliers; and

  • Assist in development of segment-based messaging sales & marketing tools to facilitate customer engagement and acquisition with insights from market research and regular engagement in field activities, such as customer visits, trade shows, and conferences.


  • BS degree in chemistry, biology or life sciences, or related degree; advanced degree a plus;

  • Minimum of 3 years of experience, preferably in a biotechnology or life sciences industry. Business experience may include marketing, sales, sales training, business development, R&D or other related functions;

  • Specific understanding of immunology and flow cytometry is necessary;

  • Proficient in MS Office, with strong skills in MS PowerPoint and MS Excel;

  • Experience with SAP, preferred;

  • Results-oriented, capable of managing and driving completion of multiple competing projects;

  • Strong verbal and written communication;

  • Strong interpersonal and team building skills;

  • Attention to detail is a must;

  • Agile learner that is able to work with limited supervision;

  • Ability to travel up to 20%; and

  • Role is based in San Jose, California.


Primary Work LocationUSA CA - San Jose

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status