Job Information
BD (Becton, Dickinson and Company) Omni-Channel & Digital Marketing Associate Manager in Seoul, South Korea
Job Description Summary
Job Description
Role & Responsibilities
Work with various segments to develop and deliver omni-channel campaigns that will extend BU's reach in end markets, increase lead generation and improve brand awareness
Work with various BU teams to develop and deliver digital use cases and improve and optimize campaigns for use cases and achieve optimal results
Produce and optimize contents for campaigns , including landing pages, eblast, and website
Track and analyze key performance metrics to evaluate the success of omni-channel initiatives
Drive traffic on BD.com to ensure content conversion by leveraging search, social media, landing pages, advertising, events, etc.
Customer Insights, Social listening & Analytics
Marcom Intelligence, Analytics, and Implements those best practices and face based insights into our omni-channel marketing strategies.
Local omni-channel platforms training & education
Conduct market research and competitive analysis to identify emerging trends and opportunities
Establishes targeting specific goals, measuring performances and attribution across channels, marketing automation, CRM.
Requirements
Minimum 5 to 10 years of working experience in marketing in healthcare or B2B industry
Advanced proficiency with best practices for content marketing, SEO, web, social media, email marketing, in-depth knowledge of digital marketing techniques focusing on channel and content strategies.
Fluent English skills in written and speaking preferred
Bachelor’s degree, in business or marketing
SFDC, Marketo, BI is a plus
Primary Work Location
KOR South Korea - Seoul HQ
Additional Locations
Work Shift
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.