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Job Information

BD (Becton, Dickinson and Company) local marketing specialist-PV-shenyang in Shanghai, China

Job Description Summary

  1. 根据中央市场部策略,结合区域业务目标,制定年度区域市场推广策略和计划;

  2. 协助中央市场部与销售团队的活动开展,统一贯彻执行中央市场部策略和营销计划;

  3. 协助大区经理执行区域市场策略的活动执行及销售跟进,以结果导向促进营销业绩达成。

  4. 加强全国及区域KOL的管理及区域讲者培养。

Job Description

制定年度计划

  • 依据市场部策略制定市场季度计划,负责策划,指导相关地区的市场推广活动。

  • 收集有关竞争者的最近和最新的市场信息,并反馈给市场部,协助进行市场调研的进行。

  • 根据市场调研数据分析及竞争分析,协助大区经理/地区经理制定大区/地区推广策略和计划。

  • 灵活应用战术,使市场活动具有针对性,设定中短期可衡量的目标。

执行市场活动

  • 贯彻市场部策略在各大区内的执行,协调组织地区性推广活动(地区性的推广会,城市会,巡回演讲,“主题”推广活动等)。

  • 与客户及专家讨论展示高层次的产品知识及专门技术,将产品信息通过市场活动有效传达至客户。

  • 协调有效资源,确保效率,与团队共同达成中短期目标。

管理KOL/关键客户

  • 培养并发展管理全国及地区的KOL,使之保持对BD产品和技术服务的高度兴趣。

  • 倾听先驱客户的声音,提供意见以影响新产品的发展策略。

财务预算管理,能依据区域市场计划合理分配预算,并按计划进度及时完成活动申请与结算。

Primary Work Location

CHN Shanghai - HQ

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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